Studio Learning Task 1 – What is Design?

Q1. What was the industrial revolution? When did it occur? How did industrialisation lead to the creation of the design profession? How was industrial manufacturing different from the traditional way of making a product and what role did the designer play in creating new products?
The industrial revolution, which began in England around the 19th century, was the transition of a once rural and agricultural society into one in which new manufacturing processes were introduced. Industrialisation gave way to more jobs, and with products beginning to be produced in factories or with more advanced equipment, it meant that the product design and the actual production were no longer done by the same …show more content…

It’s practical technical function 2. It’s aesthetic function 3. It’s symbolic function.”

Q6. Write 3 sentences, which explain the meaning and difference between these 3 functions listed in Q5.
Of the basic functions, practical and technical refers to the actual purpose and function of the object and will determine the outcome of the second basic function. The second function is it’s aesthetic function, or it’s form. The aesthetics of the object, or how it is designed, are what draw in the intended market. The third function, symbolic function, is the way the object is perceived as a whole. An example of symbolic function is mentioned in the text: “A chair is more than a chair; it can, of course, function as a mere tool for sitting, but it can also speak a distinct and universally understood language” (Hauffe, 1998, p17).

Q7. Find an image of each of the 3 following designs. Look closely at these designs, and then explain which of the three functions is most clearly expressed in each one. Using 50 words for each example, explain how this function is demonstrated by different design elements.

Milton Glaser
We are all African
2008
(http://www.miltonglaser.com/the-work/c:posters/418/school-of-visual-arts-we-are-all-african)

The third function, symbolic, is most clearly expressed in Milton Glaser’s poster “We Are All African”. The poster shows a dark skinned hand that has