Adventure Tourism Market

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BTEC Diploma in Travel and Tourism Level 3
Unit 14 – Specialist Tourism
P3 – Produce a market profile for a chosen type of specialist tourism
Melissa Bottomley
Reflecting back to the types of specialist tourism featured in P1, individually and after negotiation with your tutor, you should select a specific specialist tourism type you wish to focus on.
You will be assessed on the presentation of your research and findings to your tutor and selected peers. You need to include:
The main providers
Their size e.g. market share, turnover, growth
Typical locations around the world for the type of specialism
Components of the holidays e.g. transport, accommodation, guides, specialist equipment, instruction, insurance, general resources …show more content…

European adventure travllers aged 56-65 were particularly likely to use a tour operator with 57 percent of travellers from this group using a tour operaotr on their last trip (ATM 2013). Over 40 percent of European adventure travellers aged 46-55 and South American adventure travellers aged 56-65 used tour operators. However, only eight percent of North American travellers aged 56-65 used a tour operator on their last trip.. The higher use of professional services among adventure travellers is due to the need for training and special equipment involved in tsaking part in many adventure activities. It may also mean that people are wanting to dsicover new destinations and activities but however are looking for professional guidance and safety. This as a result has also contributed to the growth of the adventure market and provides opperotunites for operators and guides who can attract non-adventure travellers who may be open to new experiences.

Sustainability - Demand for ethical and evnironmentally sensitive travel is predicted to quadruple over the next three years according the the Adventure Industry Report 2013. Travellers are attracted by the adventure travel industrys commitment to responsible and ethical travel. People are now more concerned about the world around them which is being reflected in their choice of travel experience. People no longer want just to 'give', they want to 'do as well'. For example, people may decide to take a safari and

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