| Alaska AirlinesStrategic Corporate Social Responsibility Project | | | | Company Report 5/3/2012 | | |

ALASKA AIRLINES
Strategic Corporate Social Responsibility Project
Mission Statement:
The mission and vision of Alaska Airlines is that employees share an uncommon blend of integrity, professionalism, caring, resourcefulness, and spirit. Every day they strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary. They call it “North of Expected” and Alaska spirit in action.

Vision Statement:

Stay in closer touch with all the customers—with new technology to quickly tailor communications, marketing promotions and operations in ways that build strong, long-term …show more content…

Also “Buy on board” meal program is available. The Alaska Airlines launched New Mobile Website: it provides customers quick and easy access to their most important travel information. The site allows customers to track their Alaska Airlines Mileage Plan status, obtain mobile boarding passes and pay for checked bags. Also, Alaska offer vacation packages to many of their destination cities that include airfare, hotel accommodations and more. The Club 49 is a club for Alaska residents, who must be with an active Millage Plan; joining this club gives some kinds of benefits for members, such as weekly newsletter advertising Alaska fare sales and other promotions.

At the Airport: Board room is a great service for MVP’s Alaska’s travelers. It is a place of comfortable atmosphere, which maximize comfort and productivity of business travelers. This board room provides private work stations, WI-FI, fax, and copier. Also, there are available any complimentary juices, soda, coffee/espresso, varying snacks, as well as complimentary beer, wine, and cocktails. Premium Customer Service available for all MVP’s Millage Plan members with certain privileges for their families and guests. Alaska Airlines provide also Conference Rooms in cities such as Anchorage, Seattle, Portland, and Los-Angeles for business travelers.

Care for people with special needs:
-Mobility and