Amazon.Com Case Study

1064 words 5 pages
Show More
Amazon.com

1. How would you define Amazon’s industry? What difficulties do you encounter identifying primary competitors and key lines of business?
Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software, video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a producer of their own brand of consumer electronics, most notably their line of Kindle e-book readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing services. Now Amazon …show more content…

Amazon is a perfect example of this mantra. Jeff Bezos founded his company at a time when the internet was still in its infant stages and was growing at an exponential rate. People were still discovering the internet’s full potential and how it could be exploited. Online shopping was a new entity at the time of Amazon’s founding. In the beginning Amazon faced a myriad of competitors all offering the same service and experience, fighting for the same market share. But through the practices I outlined in the previous paragraph, Amazon was able to beat its competitors and establish itself as top dog. Today Amazon is a multi-billion dollar giant. A company attempting to mimic Amazon would not succeed because the niche it would be trying to fill is already occupied by Amazon. For a company to usurp Amazon’s spot it would need to reinvent what Amazon already does in a way that would appeal much more to the public. Amazon has been so dominant because it is consistently evolving and adding services essentially forcing its competition to constantly play catch up. By the time the competition puts out a service similar to that of Amazon’s, it is already too late, as Amazon has already moved on to revolutionizing something else.

4. With myriad websites that offer price comparisons that exist for book and other e-tailers, is it possible for Amazon to maintain a strong customer base

Related

  • The Globalization of Amazon
    4888 words | 20 pages

    Globalization of Amazon.com Zheng, Li # 5263512 Yitong, Fu # 5263587 Xuanyu, Hou # 5263629 Gupta, Radheshyam # 5072517 Jiagen, Hao # 5287701 Hang, Xu # 5129804 MBAB 5P22 Section 01 April 1, 2013 * Introduction Amazon.com, Inc. was founded by Jeff Bezos out of his own garage in July 1994 under the name of Cadabra. It went online in as Amazon.com in 1995. Since that time it has never looked back and is now the world's largest online retailer. It is an American multinational electronic….

    Show More
  • Amazon vs. Barnes and Noble
    1234 words | 5 pages

    Case Analysis Questions on Leadership Online (A): Barnes & Noble vs. Amazon.com Q1: Summarize Barnes & Noble’s business strategy and business model based in the case descriptions. How have these strategy and business model been evolved since the case was written? Ans. Barnes and Noble applied a combination of Economies of Scale and Vertical Integration and Monopoly as its Business Strategy in the 90s. They were the dominant sellers of books, CDs and Videos. Barnes and Noble acquired B. Dalton….

    Show More
  • Analyze Amazon and Walmart.Com Using the Value Chain and Competitive Forces Models
    7755 words | 32 pages

    Analyze Amazon and Walmart.com using The Value Chain and Competitive forces Models 2.1 Amazon.com 2.1.1 Amazon’s Value Chain Analysis 2.1.1.1 Primary Activities 2.1.1.1.1 Inbound Logistics Amazon has the advantage of avoiding the overhead and carrying large amounts of inventory because it orders the books from the distributors. They provide money and contracts to prospective authors and decide how many copies of a book to print. Typically a first run printing for a book varies from 5, 000….

    Show More
  • Amazon Case Analysis
    3438 words | 14 pages

    Key drivers of change Technological most important aspect of Amazon’s Pestle factors: Key drivers for change: * /Internet penetration rates * Web development e-commerce * Protecting their patented software and not being imitated easily by competitors. E-commerce-Bezos understanding of e-commerce through knowledge of web users and the web that has made amazon a dominant company on the web .’(pg 27 Saunders 1999) ,Branding of the website is important .(Pg 91 saunders) Commitment….

    Show More
  • Conflict Diagnosis
    1106 words | 5 pages

    reliable source of income a little more lucrative. The problem lays in the way that they were doing it. By trying to eliminate their competition or make it harder on the competition to lower prices they caused a strain on the market for companies like Amazon.com. The Justice Department felt that that strain put on the market was unfair and took the steps to change it before it became too large of a problem. By looking at the situation closely and talking with the companies it was possible to persuade three….

    Show More
  • High Involvement and Low Involvement in Searching for Product Information
    1597 words | 7 pages

    conduct an information search during the consumer decision-making process. Almost every household owns a computer and has access to the internet. This makes the internet highly accessible, hence information search is fast and convenient. From the case study, Grace wanted to buy a toaster and it has became a priority for her. Buying a toaster used to be a low involvement process for Grace. Initially, she was not interested to spend much time and effort, and low price was the main factor in buying a….

    Show More
  • Amazon - Strategic Capability
    5333 words | 22 pages

    reveals Amazon's position against its competitors as well as sources of value creation and cost reduction in its value chain. Amazon.com is a leading e-retailer and is a globally recognized brand, but is facing increasing competition from bricks and mortar companies setting up an online presence and current e-retailers increasing their geographical and product scope. Amazon.com also faces strong rivalry in its Web Services Business where more specialized web services companies are able to offer more….

    Show More
  • The Case of the Unidentified Industries
    1635 words | 7 pages

    Alexander Farnell 260058399 19 September, 2012 Business Tools – PMBA Response to “The Case of the Unidentified Industries – 2006” INTRODUCTION: “The Case of the Unidentified Industries” challenges the reader to match 14 firms operating in 14 different industries with 14 sets of financial data from the year ending in 2005. This section aims to enlighten the reader about the methodology used to derive the responses shown in the subsequent section. First, the industries are placed in….

    Show More
  • Marketing Analysis and Strategy
    7747 words | 31 pages

    CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep….

    Show More
  • Walker Ltd
    2766 words | 12 pages

    sources of business information 3. To learn how to use a profit plan to test key business decisions Case Synopsis The case portrays a series of profit planning decisions in a family-owned publishing company. The case is written by and about the same individual, Ramsey Walker, a young, recent business school graduate. The case begins with a quick overview of Walker & Company's (Walker) history. Case Theory and Background Companies use profit plans for several reasons: １．To translate the strategy….

    Show More

Popular Essays