BM0421
Business Research Analysis

Student Name: Qiumi Lv
Student Number: W14006495
Word Count: 3112

Contents

1. Part 1 (a)………………………………………………………………….........….…...2
2. Part 1 (b)…………………………………………………………………………..…....2
3. Part 1 (c)………………………………………………………………………………...3
1. The Research Method and Questionnaire………………………………..….....3
2. The design decisions……………………………………………………………...3
4. Part 2……………………………………………….……………………………….......5
1. (i)..………………………………………………………………………….….....….5
2. (ii).………………………………………………………………………….…….....10
3. (iii)…………………………………………….……………………………….…….13
4. (iv)…………………………………………….……………………………….….…15
5. (v)……………………………………………….…………………………....…..…18
References……………………………………………………………………….……..22 …show more content…

The open-ended question permits the respondents to answer their own words. For example, in the end of this questionnaire, the question “Please feel free to add any further comments regarding our company in the field below”, which could assist with the company find the penitential issues. The close-ended question limits the respondents to alternatives determined in advance by the questionnaire’s designer. It is easier to code and analyze, which could be more effective. Additionally, the designed questions with rating scales that asks for a rating of the extent of agreement or disagreement with a statement. The questions in this questionnaire produced by the website named SmartSurvey, which could provide the high response rates and might be more professional.

Part 2
(i) Give a description of the following variables using appropriate graphical displays and summary statistics: gender; time; travel; type; number. Explain what these show about the typical travellers on the system.

Gender statistics is shown in table 1.1.86 females accounts for 42% of the respondents. The number of male respondents is 114 accounting for 57%. Bar chart is used to illustrate the gender in figure 1.1. As these show that the amount of travellers in male is more than that in female, which because of the female preferred to choose traveling by plane. As the authors indicated “Air travel has become the preferred mode of