Bank of America Case Study

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Executive Summary
Bank of America

Bank of America Corp.
Group Members:
Mary Bruton
Shawn Harsaran
Carlos Leal
Tom Egurrola
Jennifer Stanis Broward College
MAN4720

September 09, 2013 Professor James Popino

According to Bank of America, they’re focusing on creating real, meaningful connections with individuals, businesses and communities to help them connect with what matters most. Bank of America is proud to partner with 57 million customers, bringing them skills and expertise, to help make their financial lives better. (Bank of America company overview, n.d). These ideas and objectives are further exemplified through Bank of America’s mission and vision statements, as well as its objectives …show more content…

The company serves clients through operations in more than 40 countries. According to the Wall Street Journal, Bank of America Merrill Lynch's strong performance in global trade and supply chain has been recognized throughout the industry, highlighted recently by a number of key awards. Bruce Proctor, head of Bank of America's Global Trade and Supply Chain Finance, commented: "Bank of America Merrill Lynch's clients comprise thousands of large multinational and middle-market importers and exporters, as well as financial institutions involved in international trade, each with very different needs.

Competitors
Bank of America is a bank holding and a financial holding company that provides a range of banking and nonbanking financial services and products. One of Bank of America’s main competitors in the diversified financial services industry is JPMorgan Chase (JPM). Other competitors in the financial sector include: Citigroup (C), Wells Fargo & Company (WFC), and US Bancorp (USB).

Products
Bank of America provides various banking and financial products and services to individual consumers, small-and middle-market businesses, institutional investors, corporations, and governments in the United States and internationally. The company’s Deposits segment provides traditional savings accounts, money market savings accounts, CDs and IRAs, and noninterest-and interest-bearing checking accounts, as well as investment accounts and

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