TABLE OF CONTENTS

INTRODUCTION PAGE 1

RESEARCH IN MOTION REBRANDS ITSELF AS BLACKBERRY PAGE 1

STRATEGIC POSITIONING OF BLACKBERRY PAGE 2

RESEARCH AND DEVELOPMENT PAGE 3

THE EXTERNAL ENVIRONMENT (PORTER) PAGE 4

THE EXTERNAL ENVIRONMENT
(GENERAL INDIRECT ENVIRONMENT) (PESTEL) PAGE 5

SWOT ANALYSIS PAGE 5

RECCOMENDATIONS PAGE 6

CONCLUSION PAGE 7

REFERENCE PAGE PAGE 8

INTRODUCTION
The implementation of correct strategy in an organization is of vital importance. The reason for this is that strategy helps an organization to reach goals and it helps an organization to prosper. The correct Strategy and implementation also helps an organization to have a competitive advantage over its …show more content…

Pretending they don’t exist gets you nowhere. The strategy chosen by Blackberry is dependent on situational factors and the direction the organizations owners wish to take. At present the situational factors include the threat and competition posed by Apple and Samsung in particular as they are emerging and improving day by day therefore Blackberry has to have the right strategy in order to keep up with them. Blackberry’s strategic position in the market is unstable at present because of the several external and internal forces being presented. The reason that we say it is unstable is because internally Blackberry is carrying out their strategies efficiently. That doesn’t mean that they are in a good place, because you can have Great Strategies, but they could be implemented poorly and in this case you can have mediocre strategies which are being implemented brilliantly. The efficient implementation masks that the strategy is mediocre but as we see in the performance of the product on a financial and technological level it does not live up to the standards in the competing smartphone industry. Therefore this is our core reason for saying that Blackberry’s strategic position is unstable. IF they don’t change their strategic position from being unstable to stable it may cause them to falter in years to come. If Blackberry releases a new line of Smartphones and they are a flop in the industry they will go from bad to worse and the consequence