Bling H20 Case Study

The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.

The ideal target market for Bling H20 would be those who fall into the age bracket of 16 to 36 years of age, more specifically these consumers would have a medium to high level of disposable income as this target market would be purchasing this …show more content…

The advertising used by Bling H20 is unethical as there what seems to be a naked lady with a beautiful tan clamping the bottle of H20 between her buttocks and heel but after close analysis, this model is wearing a bikini made of crystals, this implies that all the model needs is “Bling”. Taking advantage of the fact that sex sells, Bling H20 have utilized this and consumers have deemed this technique to be sexist.

Bling H20 also touched upon the ethical issue of the creation of needs, where this product would normally not be even considered by consumers where all of the sudden through building hype, men and women across the world are brainwashed into buying such a dear product which is only extravagant on the outside, however on the inside is another story seeing as though tap water within Australia is of high quality in most states.

In defence of this product, before these stylish bottles are filled up, the water which derives from the springs Tennessee must go through a "nine step purification process that includes ozone, ultraviolet and microfiltration." To support this product furthermore, Bling H20 bottles are reusable and are also environmentally friendly.