BOMBARDIER AEROSPACE

Team 3 Project Report

COMM 210/CA – Summer 2009

Amine Benasla
Camila Fitzgibbon

Luxi Zeng

Qi Zhang
Yuan Yuan Zhu

Concordia University

John Molson School of Business

Table of Contents

1. Introduction……………………………………………………………………………3
2. Growth Phase and Vision……………………………………………………………....5
3. Innovation and Strategy………………………………………………………………..7 3.1. Key to Success……………………………………………………………….7 3.2. Innovation……………………………………………………………………8 3.3. Strategy……………………………………………………………………....9
4. Sigmoid Curve………………………………………………………………………..10
5. Picking People………………………………………………………………………...11
6. Social Responsibility………………………………………………………………….12 6.1. J. Armand Bombardier Foundation………………………………………...13 6.2. …show more content…

However, following and adhering to the company’s vision is one of the most important elements that contribute to the success of Bombardier Aerospace. “Vision provides guidance about what core to preserve and what future to stimulate progress toward” as Collins and Jerry wrote in Building Your Company’s Vision. Since their top managers understand the importance of following their business vision, all decisions and actions are based upon it. For example, Bombardier Aerospace assigned the four firms to cross-site tasks which allowed them to work together as a whole, and which ultimately formed the company’s way of working in the future. This is actually based on their vision that one should “Nurture growth, spark engagement and inspire a winning attitude.” Besides that there are a series of actions have been taken such setting up principles, guidelines, selection criteria, and then building the physical architecture. Bombardier Aerospace gave up their old and inefficient entrepreneurial model, which didn’t fit their vision.

3. Innovation and Strategy

Case Study: Bombardier in Asia

3.1 Key to Success

The Bombardier Regional Aircraft had a brilliant performance at the last Singapore air show in February of 2006. Bombardier has flown significantly higher both in service and on firm order criteria. During the short period of the air show, 62 CRJ and 191 Dash8/Q Series aircraft had already been ordered