Boston Beer Company (Samuel Adams) SWOT Analysis
Samuel Adams has long been one of America’s most popular beer companies. The Boston Beer company prides itself on great tasting beer for the consumer, and profitable growth for the company. Although Samuel Adams beer is a popular beer in New England, it only holds just over 1% of the market share of the beer industry. Overwhelmed by popular brews such as Bud, Coors and Corona, Samuel Adams struggles to gain market share. Even with their low market share, they are still a profitable business. Their mission statement reads: “To seek long-term profitable growth by offering the highest quality products to the U.S. beer drinker.”
Boston Beer Company’s main objective or purpose is to …show more content…

Still not satisfied with his own versions of existing beer styles, Jim forged the extreme brewing movement in the early 1990’s. First he brewed the Samuel Adams Triple Bock in 1993, followed by Samuel Adams Millennium Ale in 2000 and Samuel Adams Utopias, in 2002, 2003, and 2005. These “extreme” beers, which stretch the very definition of beer, rival some of the world’s finest cognacs and ports. Samuel Adams is America’s largest microbrewer. Annually, it sells more than 1.3 million barrels of lager, ales, cider, and malt beverages. In 2006 Samuel Adams had roughly around $285.4 million in sales. Their market share is just over 1% of the U.S. beer market.
Target Market
Samuel Adams has a variety of different beers, from Boston Lager, to Irish Red; the company is looking to satisfy all customers in the target market. The key consumer segment for Sam Adams is young adults, mostly males. We are looking mainly at the 21-27 year old population, which represents about 13% of the adult population, but accounts for more than 27% of total beer consumption. From the Reinghold Case, “Householders ages 24 and younger spend 41% more on at-home beer consumption than the national average. Despite the growth of high priced brewpubs, beer remains an everyman’s drink. Blue-collar workers spend 58% more (in units consumed) on beer at home than the average wage earner;