UNIVERSITY OF CAPE COAST
COLLEGE OF HUMANITIES AND LEGAL STUDIES
SCHOOL OF BUSINESS
DEPARTMENT OF MANAGEMENT STUDIES

NAME: KWAME ODOOM
INDEX NUMBER: SB/SEM/15/0002
LECTURER: MR. F. O. BOACHIE MENSAH
COURSE: STRATEGIC MANAGEMENT IN SMALL FIRMS

ASSIGNMENT CASE STUDY
“BOSTON DUCK TOURS”

QUESTIONS 1. What is Andy Wilson’s primary motivation for leading an entrepreneurial life? 2. What kind of entrepreneurial venture is Boston Duck Tours? 3. Describe the competitive advantage of Boston Duck Tours. 4. What characteristics of successful entrepreneurs does Andy Wilson embody?

ANSWERS 1. The primary motivation for Andy Wilson, the founder of Boston Duck Tours for leading and entrepreneurial life was the …show more content…

This advantage derives from attribute(s) that allow an organization to outperform its competition, such as superior market position, skills, or resources. In Porter's view, strategic management should be concerned with building and sustaining competitive advantage.

Having been awakened and intrigued by a tour conducted outside his hotel in Memphis, “Wilson decided to bring the Duck Tour concept to Boston.” However, in order to maximize the opportunity with high level of competitive advantage, he decided to “create a lively, informative, historical tour to showcase the city from both the land and the river.” Not only did the creation of the lively informative, historical tour create a competitive advantage for Wilson, but after investing his own $30,000 to conduct business research and feasibility study, he clearly saw the viability of the venture and as a result “he located investors to provide the $1.25 million he required to launch Boston Duck Tours, and he began the arduous task of securing the 29 permits necessary to operate his business.” This is a competitive advantage since it allowed Wilson to commence operations on a formidable start with the required investment capacity and operational