Phoenix Advertising
683 Lawson Boulevard
Charlotte, NC 28282
Tel: 704-862-9700
Fax: 704-862-9775

March 24, 2015

Gregory S. Forest
President
Phoenix Advertising
1695 Chestnut Avenue
Roanoke, VA 24001

Dear Mr. Forest:

Phoenix Advertising as a whole has always put our clients first and is well known for our excellent work. As you know, the Roanoke branch had been experiencing difficulties since January of 2015 with regards to overworked and underpaid employees and a loss of clients. Productivity had declined by 20 percent over the course of the past few months, and we lost a few key members of our team. In response to our current crisis, I have developed a proposal in order to return Phoenix Advertising to the standard of excellence we …show more content…

I have great faith in Mr. O’Hara, as he has been a great help in this process.

The director of customer relations, Paul Clemens has been with Phoenix Advertising for a total of 8 years. Mr. Clemens has exceeded our expectations in every aspect, and he will be conducting the project approval training process.

The final three training seminars will be conducted by me, as well as the department directors. Together, we need to remind all team members that they are very important to the company, and their work is what gets us our reputation. We will thoroughly discuss open lines of communication, policies, and the importance of working together as a team. I am very confident in the department directors at the Roanoke Branch, and I feel that we can all present a very important matter in a way that gets the point across.

Budget

The following is an estimated budget for the plan I have developed for the company.

Hiring part time and seasonal help

Recruitment fees
$ 2,000 Approximated salary (new employees) 100,000
Weekly meetings

Managers (10) 35,000 Employees (35) 70,000
Training

Materials 15,000
Total costs
$ 222,000

Request for Authorization

At Phoenix Advertising, we provide high quality workmanship for our clients. Although the Roanoke branch had fallen quite short, we are working very diligently to recover from the crisis at hand. If the