A Case Analysis for “Does this Milkshake Taste Funny?”
Assignment 3, Unit 1, Organizational Behavior
Robert Kennedy College

Presented by Julius Datinguinoo on 12 May 2009

I. Statement of the Problem(s)

There are three major corporate problems that I can see on this situation:

1. Eastern Dairy is lacking in contemporary quality control, quality management, and quality assurance systems that would ensure compliance to quality standards like ISO 9000, HACCP & ISO 2200.

2. Eastern Dairy is lacking in modern health, safety and environment (HSE) policies, procedures, and controls that would ensure compliance to environmental standards like ISO 14001 and ISO 14004.

3. Eastern Dairy has a poor inventory …show more content…

vi. The company relied on an occasional visit by the inspectors from the county health department for the overall health check of the production facility. Although the visit does not include the important checks on safety and environmental hazards, it was still a good idea for the company to open their doors to a third party evaluator like the country health department. This serves as a good motivation for the operators to do the cleaning task properly. Operators would not wish for the ire of the management if the country health department raises a complaint. This is a classic application of reinforcement theory of motivation, which states that ‘behavior is a function of its consequence’ (Robbins & Judge, 2009:191).

vii. The company does not properly maintain their storage warehouse. This is evident from the fact that Paul admitted that maggots are able to get into the bags of certain ingredients that were stored in the warehouse.

3. Paul

i. Paul has taken into himself the role of “lead operator” for the night shift. Other operators look up to him for directions even though his status was no different from theirs.

ii. Paul’s main aim is to produce the specified production target for the night in the allotted amount of time and then cleanup of pipes afterwards. No more, no less. He doesn’t concern himself about anything else aside