CATERPILLAR, INC.
AND JOHN DEERE

CATERPILLAR, INC.
AND JOHN DEERE

TABLE OF CONTENTS: * EXECUTIVE SUMMARY * BUSINESS OVERVIEW * FINANCIAL ANALYSIS * FINANCIAL OUTLOOK * CLOSING * REFERENCES

EXECUTIVE SUMMARY:
While the economic downturn slowed business activities worldwide in 2009, Caterpillar Inc. and John Deere continued to deliver strong financial results in 2010. Caterpillar and John Deere stayed true to their mission and vision and business strategies to achieve solid results as they go through 2010. Sales, profit margin, and earnings per share have increased for both Caterpillar and John Deere in 2010.
Both companies operate with excellence, execute with a focus on customer …show more content…

In addition, it provides wholesale financing to dealers of the foregoing equipment, provides operating loans, finances retail revolving charge accounts, offers certain crop risk mitigation products and invests in wind energy generation. In November 2008, the Company acquired the remaining 50% ownership interest in ReGen Technologies, LLC. In 2008, the Company completed the acquisition of T-Systems International, Inc. and Plastro Irrigation Systems, Ltd. The John Deere agriculture and turf segment was created by combining the former agricultural equipment segment and the commercial and consumer equipment segment. The segment manufactures and distributes a range of agricultural and turf equipment, and related service parts. The segment is consolidating its equipment operations into five product platforms, including crop harvesting (combines, cotton and sugarcane harvesters and related front-end equipment and sugarcane loaders); turf and utility (utility vehicles, riding lawn equipment, walk behind mowers, commercial mowing equipment, golf course equipment, implements for mowing, tilling, snow and debris handling, aerating and many other residential, commercial, golf and sports turf care applications; and other outdoor power products); hay and forage (self-propelled forage harvesters and attachments, balers and mowers); crop care (tillage, seeding and application equipment, including sprayers,