Church and Dwight Case Analysis

Church & Dwight Co., Inc., founded in 1846, is the world's leading producer of sodium bicarbonate, popularly known as baking soda, a natural product which cleans, deodorizes leavens and buffers. The Company's Arm & Hammer brand is one of the nation's most trusted trademarks for numerous consumer and specialty products. The company has multiple plants in United States and Brazil from where they export their product. Their subsidiary in Brazil also manufactures various inorganic chemicals, such as sodium sulfide, sodium sulfite, sodium metabisulfite, barium carbonate, barium sulfate and barium chloride. Church & Dwight consumer products can be broken into four categories: deodorizing and …show more content…

• Generate new chemical product applications requiring minimal promotional support while offering opportunities for rapid sales growth.

• Explore the opportunity of forming joint ventures with foreign companies to gain access to the necessary experience and capital to succeed in international markets.

• Explore joint ventures in medical applications since the company lacks experience in medical trial testing and reporting procedures for certification.

• Continue to lower costs of production and distribution to counter competitive threats from new entries in the low-cost end of product offerings such as detergents.

• Acquire small, international consumer products company to gain access to international markets and marketing expertise.

The financial health of Church & Dwight can be characterized as being a mixed picture. It is highlighted by the strong upward trend in net profit margins and return on equity. However, when we see other key ratios, its not so good. Both the current and quick ratios have drifted downward. In addition, the inventory turnover ratio, after showing some improvement, has also drifted downward. Overall, a brief review of the financial ratios listed indicates that there continues to be room for improvement.

EFAS(external factors analysis summary) Opportunity | | | | | Replacing