Colonial Broadcasting

3616 words 15 pages
Show More
Colonial Broadcasting Company
Executive Summary
Colonial Broadcasting Co (CBC), a major American television network, must determine which of the different factors plays a key role in optimizing the ratings of its movie. The following report contains statistical analysis on the different relationships between the factors influencing ratings.
The Regression Model
For a detailed description of the variables and the defined statistical terms used in this report, see [ Annex 1 ]. Based on the sample data provided and the statistical analysis, the following regression equation has been derived:
Ratings = 13.729 - 1.540*BBS + 1.281*Winter + 1.164*Sunday +1.593*Monday + 1.854*Fact + 0.910*(SQRT)Stars + 8.413*Log (Previous Rating) - 10.206 …show more content…

Factors that have a positive but diminishing effect on ratings are the following: stars and previous rating. Both are non-linear as seen in the model (see Annex 3). The network should not use the BBS station and be cautious of the competitor ratings as these can diminish the movie’s ratings. However it is still highly recommended that more data points are gathered because the adjusted R2 tells us that the model is not an accurate predictor of future ratings/performance.
Impact of Different Networks
Based on some analysis, broadcasting the shows in different stations could possibly influence the ratings. In particular, a movie shown on the BBS network will decrease the ratings by 1.540 as suggested in the final model (see Annex 3). This is equivalent to roughly 1,418,340 viewers (1.540*921,000).
Based on the t-stat, p-value and confidence interval on the regression model (see Annex 9 for full details), using the ABN station does not have a profound effect on the rating of the movie. Had the tests indicated that the ABN network would increase ratings, then that would be an additional 0.983 worth or 905,343 (0.983*921,000) people. The best course of action for CBC, based on the tests, is to run the movie on its network rather than on BBS and ABN.
Predicting the Outcome of Replacing Josette and Yvette
Based on the model, using the previous ratings variable should have an effect of 0.1857 for every unit. This means that if the previous rating is 1, then this shall add

Related

  • Midterm Review
    971 words | 4 pages

    your response. This means that you answered all of the elements of the question. - It's suggested to prepare your answers in advance. “”Trace the history of the printed newspaper and various types of eras in reporting the news. Start with the colonial period of print up to and including how printed news is delivered today with national papers like USA Today. Include and describe what was the significance of the era of the 'penny press', 'jazz journalism', 'yellow journalism', and 'muckraking””….

    Show More
  • What Did It Mean to Be Modern in Early 20th Century East Asia?
    2142 words | 9 pages

    What did it mean to be modern in early twentieth century East Asia? In the early 20th century, East Asia went through a process of modernisation to cope with the challenges brought by the Western powers. This process of modernisation was characterised by numerous features, ranging from military, political, economic, industrial and technological reforms to changes in the legal, administration, diplomatic as well as education and women. There were long term socio-political and cultural impacts….

    Show More
  • Court Systems Paper For Upload To Study Mode
    3867 words | 16 pages

    Court Systems University of Phoenix Survey of Justice and Security AJS 502 William Miller February 23, 2015 Introduction The case of Jodi Arias (Defendant) Case CR2008-031021-001 ("Criminal Court Case Information - Case History", 2014) vs State of Arizona on the murder of Travis Alexander (Victim), the modern day story of sex, lies, violence, and revenge. The trial of State of Arizona vs Jodi Arias is being tried in the Maricopa County Superior Court ("Criminal Court Case Information….

    Show More
  • Literature and South Africa
    6663 words | 27 pages

    DECLARATION NAME: Ndumiso Ncube STUDENT NUMBER: 46302522 MODULE NUMBER: THL 2601 ASSIGNMENT NUMBER: 02 I declare that this assignment is my own, original work. Where I have used source material, it is acknowledged in accordance with departmental requirements. I understand what plagiarism is and I am aware of the departmental policy on it. Signature: Ndumiso Ncube Date: 25 March 2013 CHECKLIST Please tick the appropriate (√) | | YES | NO | 1 | I acknowledged all source material (study guide….

    Show More
  • Vietnam War and Media
    3096 words | 13 pages

    Media Transformations: Can media help win – or lose – a war? Answer through detailed discussion of coverage in one war since 1945. Introduction: The Vietnam War could be characterized as one of the most controversial incident in America’s history. United States acted paradoxically; they claimed that they protected democracy, they raised an oppressive dictatorial regime in the area of South Vietnam and later the US army was destroying villages in order to protect them (Wiest, 2002). In terms….

    Show More
  • Wine Consumption
    6889 words | 28 pages

    Southern Peninsula Wines Content 1. Organisation overview a. The organisations mission or vision b. Strategic goals of the organisation c. Capabilities of the organisation d. Product/s of the organisation under consideration for entry into an international market 2. Global Business Environment a. A brief overview of the current global business environment. a-1. Figure 1&2 wine consumption a-2. Top 10 wine consumers….

    Show More

Popular Essays