Conflict Diamonds
But that rule, too, was attacked. In the end, FTC officials went back to their original rule “all or virtually all (98 percent) of the components and labor are of US origin. New Balance can now no longer use the label. | | Q 2a) | Was New Balances’ use of “Made in USA" deceptive advertising? | | Q 2b) | In your view should New Balance have been allowed to use the label? Why? | | | | | Case 3 | Swingline Moves | | | In 1925, a Ukrainian immigrant who had invented an easy to use stapler opened a factory on Long Island and called his new stapler company Swingline. IN 1999, when it was a much larger company Swingline fired 450 of its Long Island workers and closed the factory to move its operations to Mexico. “They pulled the rug right out from under me,” said one fired worker. In 1994 when NAFTA broke down the trade walls between the United States and Mexico, many companies like Swingline had begun thinking about moving to Mexico to exploit its cheap labor. Swingline told its Long Island workers it had to cut their $14 million payroll down to $2Million or it might have to close the factory. Although it cut wages, the company moved to Mexico anyway, where the low cost of labor and the close proximity to the Unites States would help its bottom-line. The fired US workers received a total of 18 months of unemployment, but about half of