2013

TABLE OF CONTENTS PAGE
Declaration 3
1. Introduction 4
2. Quantitative content analysis 4
3. Media audience theory 4
4. Questionnaires surveys in media research 7
5. Self assessment and self reflection 9
Sources consulted 10

Declaration

I hereby declare that this assignment is my original work, written by me and that is my own effort and that no part has been plagiarized without citations
Student name: Petrina Shitalangaho Date: 18/08/2013

Introduction
In this assignment one can expect to see the discussions on effect of mass communication on people and …show more content…

4. Questionnaire surveys in Media Research
1. An Introduction
At present radio is regarded as one of the most powerful instruments of the mass media communication, and so the University of South Africa has taken an opportunity to use the radio as means of communication, in order to educate ,entertain and engage its students via various programs.
Due to lack of interest for UNISA radio programs by the students. The management would like to determine as to what kind of the content will encourages more students to listen to their programs.
Surveys represent one of the most common types of quantitative, social science research. In survey research, the researcher selects a sample of respondents from a population and administers a standardized questionnaire to them. The questionnaire, or survey, can be a written document that is completed by the person being surveyed, an online questionnaire, a face-to-face interview, or a telephone interview. Using surveys, it is possible to collect data from large or small populations. And this case the population of UNISA is very large.

2. Probability Sampling
Probability sampling is any method of sampling that utilizes some form of random selection in order to have a random selection; you must set up some process or procedure that assures that the different units of being chosen.
Probability sampling is representative sample, and the samplings are selected in such a way as to be representative of the population. They