Cultural Awareness

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Trident University
Robert Miller
Case Study Module 1
MGT 501 Mgt. and org. Behavior
Dr. Frank Nolan
23 May 2013

Culture and the environment affect a business in many ways. Culture is not simply a different language, a different shade of skin, or different styles of food. Culture, and the environment in which you are a part of, affect the running of day to day business operations of all companies’ day in and day out. This paper will assess how Linda Myers, from the article, “The would-be pioneer,” (Green, S., 2011) was affected by the huge culture shock of working for a global conglomerate from Seoul, South Korea. We will discuss what went wrong with Ms. Myers approach to business, Hofstede’s five dimensions of culture as it …show more content…

Merely putting something on paper does not constitute practicing the said task. In order for the company to have abolished the hierarchal form of leadership, they would have needed to instill better practices and allow more input from all levels of the company. Masculinity (MAS) refers to how a society views/values the traditional aspects of male versus female roles. This dimension ascertains that men are in the positions of power and women are to be in the home, or hold less valuable roles in the workplace. This example is considered a workplace with high MAS. A workplace with low MAS is considered to have male and female positions; however, those positions work closely together and do not get in the way of the work environment. This traditional view was another obstacle in Ms. Myers’ venture in Korea. The company brought her in to fix their issues with cultural growth, but did not utilize her to the best of her ability. She failed to recognize that the Eastern culture she was working for, did not allow her to have a longer “leash” like the American/Western companies she had worked for in the past. Uncertainty/Avoidance Index shows how anxiety of workers affects the workplace. High UAI is considered looking for rules and regulations for all situations. There is no “grey” area and everyone is to operate exactly the same. Low UAI refers to there being less rule

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