Dirt Bikes USA
Running Case Study
Samantha Vinciguerra Geric Brodt Jeff Fedyk Phil Cyr

Table of Contents
Management Analysis of a Business……………………………………………………...3 Analyzing Financial Performance………………………………………………………...4 Performing a Competitive Analysis………………………………………………………6 Analyzing the Total Cost of Ownership (TCO) of Desktop Software Assets……………8 Redesigning the Customer Database……………………………………………………..8 Using Internet Tools to Increase Efficiency and Productivity…………………………..10

Table of Charts
Table 1: Dirt Bikes USA Sales History from 2001 to 2005................................................4 Table 2: Domestic vs. International Sales from 2001 to 2005……………………………5 Table 3: Statement of Income……………………………………………………………..5 Table …show more content…

Honda’s 450 retails for $7,399 compared to Dirt Bikes 450 at $8,995, while Honda’s 250 retails for $6,599 and Dirt Bikes 250 at $3250. Kawasaki also does not offer 550 or 350 models but retails their 450 and 250 models at $6,999 and $6,099, respectively.

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Some things that could affect Dirt Bikes industry is failure to compete with the advertising campaigns of the competitors. Dirt Bikes should also maintain a high level of education on parts and service in order to best serve the consumer. The employees need to stay updated on new parts that come out and the effect these parts will have on the bikes. This way, Dirt Bikes will know if they can better their products by offering these new parts, or if these parts aren’t going to benefit their current products that Dirt Bikes offers. Also, Dirt Bikes needs to make sure they have good public relation employees in order to deal with problems and complaints that customers may have. Dirt Bikes needs to have their own uniqueness and style so that customers can see that Dirt Bikes care about their customer’s satisfaction. The competitive strategy that Dirt Bikes should pursue is mainly advertisement. In business, advertising could make or break the company. Dirt Bikes should advertise in magazines websites that are related to the dirt bike culture, as well as dirt bike competitions. Dirt Bikes should arrange their products in a way that shows how they make different dirt bikes for