Memo Evaluation

ENG 221

Memo Evaluation
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In choosing for the week 2 individual assignment, a memo that was written by Harkins Theaters corporate office in the wake of the Colorado tragedy that occurred on July 20th, 2012. The memo was meant as a general communication to all Harkins Theaters in Arizona and also in Texas, California, Colorado, and Oklahoma. Headquartered in Scottsdale, it was a communication for employees and upper management to know and how to proceed with the opening weekend of Batman. In the aftermath of the horrific tragedy that occurred, Harkins Theaters took an unprecedented approach and was able to effectively communicate to everyone how procedures and safety …show more content…

Our thoughts and prayers are with the families and the victims of this horrific random act. We recognize that in our theatres we entertain and employ our friends, neighbors and families. Their safety is always of paramount concern to us. We will continue to monitor the situation
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and adjust our security procedures as necessary.

Media
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Please remind all managers and employees that under no circumstances may anyone speak to any reporter about any subject. As described in the MTP

MEDIA COVERAGE

The director of marketing, the president/COO, a company vice president or district manager must approve media coverage. All interviews must be done with the guidance of a company executive. To handle a request for media coverage, contact the director of marketing for approval and notify your district manager.

In addition, we are not permitting media to be in front of our theatres, interviewing guests or in our parking lots.

• For locations with mall management, please contact them and or security, to ensure they understand our position and work to position media further from our buildings. Although we appreciate the work they are attempting to do, we do not want to negatively impact or inconvenience our guests.
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• For locations without mall management, a manager is to approach the media and explain: in