In the first 24 hours of the launch on September 20, 2013, Apple Inc. sold 2,750,000 iPhone 5s'. The Apple iPhone is the top sold smartphone and is continuing to control the market. The iPhone 5s is a very respected and prominent product, it is used by millions of people for many tasks like work and school. There are few things that stand out to me that I have chosen for the iPhone 5s to evaluate it in: Design, Technology, Software, and the App Store. I believe that the iPhone 5s proves itself in all of these categories, and many people would agree with me, as well as disagree. The design plays a huge role in cell phones, it has to grasp the buyers attention and make them want the product just by looking at it or by watching someone …show more content…

Some of these features include: larger pixels, larger sensor, continuous burst mode, true tone flash, auto image stabilization, slow motion video, live video zoom, square photos, panorama photos, and photo filters. Another cool feature is FaceTime, which allows you to video chat with anyone with an Apple product anywhere in the world. The iPhone 5s' LTE is ultrafast allowing it to download and upload data at unimaginable speeds, the iPhone 5s has the fastest LTE speed for any smartphone. The App Store is a fabulous feature, it is easy and fun to use. When downloading an app, all you have to do is scan your finger on the home button and voila, it starts downloading. iCloud is a great feature because it allows you to have everything you need, anywhere you need it. iCloud allows you to have the same data between different Apple devices, which comes in handy for school if you forget something on your iPad so you can bring it up on your iPhone. Software is very important for any smartphone, and with the iPhone 5s, comes iOS 7. iOS 7 is made by Apple Inc.'s workers. They made it simpler, more useful, and more enjoyable while making it instantly familiar. Apple made iOS 7 very simple and beautiful, they offer the right things, in the right place, at the right time. It seems as if it "just works" all the time, when you pick it up you already know how to use it, that's simplicity. It makes sense why they put certain features in, they put it in when it's truly