Working Capital Strategies
FIN/419
December 10, 2012

Working Capital Strategies
In the last decade Apple Inc. has yielded exponential growth. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Apple, Inc. serves as an inspiration to many companies through higher benchmark standards they created. Though their product margin is not as vast as most technological competitors, Apple, Inc. innovates and releases a new product to consumers. Apple, Inc. has proven to able to move and create new markets with one product that allows Apple, Inc. to rain as the elite player in technology.
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increase in revenue has an excellent effect on the company’s current financial

status that has Apple, Inc. currently on the rise and doing exceptionally well when compared to

their competitors. The competition Dell, Microsoft, Hewett Packer, and the rest, Apple,

Inc.’s continued success comes from the release of their best products, such as the iPhone,

iPad/iPod series and products, Mac computers, and software. The confidence they have in their

new product line and that they stand behind their product has contributed to this increase

in revenue. Because of the increase of revenue, the sales are up and the Apple, Inc. business

continues to boom. According to Apple’s Chief Financial Officer, Peter Oppenheimer, Apple,

Inc, has “generated over $41 billion in net income and over $50 billion in operating cash flow in

fiscal year 2012.

Looking ahead to the first fiscal quarter of 2013, we expect revenue of about $52 billion

and diluted earnings per share of about $11.75 (Apple Press Info, 2012)”. Apple, Inc. capitalized

on the successes of the previous year and that contributed to