Submitted to:
Dr. Chambers
Instructor
Business Plan Development
BUSN 635 – D001- Win 13

Prepared by:
Lucretia J. Franklin

April 28, 2013
Table of Contents
INTRODUCTION 1

MISSION STATEMENT 2

THE BUSINESS PLAN PHASE I 3
Description 3
Required Licenses and Permits 3
Insurance 4
Reasons 4
Potential 4
Outside Resources 6

THE BUSINESS PLAN PHASE II 7
Service 7
Benefits 7
Demands 8
Different 8

THE BUSINESS PLAN PHASE III 9
Location 9
Physical Facility 9
Office 9
Restrooms 9
Break Room 10
Warehouse 10
Truck Wash 10
Parking Lot 10
Security Cameras 10
Setbacks 11

THE BUSINESS PLAN PHASE IV 12
Marketing Analysis 12
Industry Trends 12
Customers 12
Growth 12
Pricing 13

THE BUSINESS PLAN PHASE V 14
Direct Competitors 14 …show more content…

Potential
The business is unlimited due to the demands for cargo being moved from one place to another. There aren’t enough hours in a day for truck drives. The company will be open 24 hours a day and seven days a week. The driver will have to take two days off a week to stay within the transportation laws. Because of the demands for transportation, this business will be a great potential.

Outside Resources
Bryan McNair has been a truck driver for 15 years. He has been under other companies’ authority. He has asked questions from different companies and owner operators about getting his own business started. One day, Bryan was brainstorming after a bad accident that happened between two truck drivers. Bryan wanted to help, but he could not do anything. His brainstorm was to open another business to add to the truck transportation industry.

McNair would love to solve both problems. He would like help the cargo to get to its destination and the drivers to have a life. He would like his drivers to have two days off, working up to ten hours a day and get home on the weekends to be with their family. Also, both stores and customers would not have to pay extra dollars to get their products and supplies.

McNair is now an owner operator who leased from LandStar. Bryan McNair and Lucretia Franklin would love to expand in this area covering all of the Midwest and Southeastern states.

TRUCKING ALL DAY INC.
Phase