Fresh Food Supermarkets
There are several steps that Vivian Noble will need to take in order to recruit and develop a new workforce. First, she needs to find strong applicants who fit in with the company’s culture and goals. Vivian will need to make sure that human resources pay attention to laws and civil rights when hiring new employees. She should research and learn about the Phoenix area and what people are in needs of jobs. I would suggest reaching out to college career fairs, Internet sites, newspapers, community centers, and minority organizations. She needs to find people who match the company’s personality and goals to create a positive relationship within the store. I believe that Vivian should make sure she keeps the …show more content…

The store can also set up food drives, fund raisers, and charities as a way to give back to the community. This could be very successful during holiday seasons. Fresh food supermarkets can reach out to the community through social media as well. Getting all employees involved in the grocery stores social media page can help to raise awareness about the new store. The page can post sales and current promotions going on inside the store. The store can also focus on buying from local suppliers to help build relationships. This will show the community that Fresh Foods Supermarkets want to help out the locals and build a strong partnership. Fresh Foods Supermarket will benefit a lot from moving to a new region. Newness is a good advantage over competition. It allows the company to define itself and prove itself to the community. An even more powerful benefit is the curiosity and attention the store will get. This will help drive customers and media to the store (Reaching Out to Diverse Populations). There is also the opportunity for media attention. Opening the new store can create buzz which will cause people to come check out the new grocery store. This media attention can help increase sales when first opening. Fresh Foods Supermarkets will also benefit by building relationships within the community. Phoenix is a busy location that offers a wide variety of different potential customers.