Case Analysis – Strategic Management – Apple, Inc. - Unit 1
Anahit Orbelyan
GB520-03N
Strategic Human Resource Management
September 08, 2012
Professor
Dr. Kenneth Rauch

Case Analysis – Strategic Management – Apple, Inc. Introduction The purpose of this paper is to explain the definition of Strategic Management and why it is critical to the success of an organization in meeting its goals and mission. The paper will include a brief analysis of the situation and pending decision problem, as presented in the case and in relevance to the answer. In addition, the major issues will be surrounding the organization or individuals involved with the organization. Included will be alternate courses of action to …show more content…

This knowledge connects “strategy and SHRM” (p. 125). The systems need to comprise of “human, social and organization capital”, and it is through this creation and integration working together that the company can remain a success. This should have been done in the very beginning in their formation of strategy planning and origination of their mission statement. Moreover, recommendations for the company in the future is to make it part of their strategic management goal to do a SWOT (strengths, weaknesses, opportunities and threats) analysis year. A SWOT analysis should have been done in the beginning of their strategic mission, so they would have known the threats that lay ahead. This is normally done with their marketing management department. If all of the departments were integrated to work together interchangeably using core competencies, they would have foreseen what lay ahead. Whenever a company has fast growth such as in Apple, Inc.’s fast growth stage, the company takes the risk of competitors striving to take over the marketplace with better high technological products (Mello, 2011). Consequently, their strategic management mission and goals should have included a plan for when there was overkill in the marketplace. Apple, Inc. would make a smart move to find ways to have employee retention and to beat the competition with continuous new innovative products. It is by keeping