Introduction Google is a 21st century company even though it was founded in 1998 with a simple mission statement; "Google’s mission is to organize the world‘s information and make it universally accessible and useful" (Google Inc, Quick Profile, 2010, ¶ 1). Google has one vision: to accomplish it mission by providing the best web based services to its end users. According to the Google on its corporate website, there are ten things they (Google) "know to be true" that are the keys to their success (Google Inc, Our Philosophy, 2010, ¶ 4-17) 1. Focus on the user and all else will follow
2. It's the best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your …show more content…

Analysis So how has Google fulfilled its vision, mission, and the edicts of it company's culture? The answer is not simple and it would require a PHD dissertation to delve into Google's proposed failures, but even longer, to qualify and quantify its impact of the good it has brought to the world as a whole. It does seem prudent to quickly point out a few of it missteps. A couple of examples are:

1. Google Buzz a Twitter like clone had unintentional consequences for Gmail users because it shared personal information by default with everyone in the users contact list without the consent of the Gmail user.
2. Google Wave was an attempt to redefine email. However, recently Google decided not to continue development due to lack of interest by its end users. All of this has been possible due to Google’s corporate culture that encourages its employees to communicate freely, innovate constantly, and requires that 20% of every employee’s work week be spent working on personal projects without the direction or oversight of management. Gmail came from this directly as did Buzz and Wave. Even Google’s communication with the rest of the world is open and direct. In a recent blunder by Google’s street view project, individuals’