Week 5 internet Exercises
Chapter 11:
Exercise #1
a) One of the trends that are occurring in the hotel industry is the increase in construction in certain pipelines and areas. The Spanish influenced countries of Latin America and South America are seeing the largest increase. The increased interest in the Hispanic culture by society is driving many consumers to want to escape to the sandy beaches and the tropical oasis. The other trend is the decrease in the African and the Middle Eastern Pipelines. Much of this can be contributed to the political unrest in these countries that is covered by the media. While many still want to go on vacations to their holy lands for religious purposes or visit many ancient areas of art and documented …show more content…

FelCor- Embassy Suites, Wyndam, Sheraton, Double Tree, Hilton.
d) Starwood is a paperclip REIT which is different from the standard REIT. In each case, the idea is to maximize the tax advantages inherent in real estate investment trusts, or REIT's, while allowing the company to operate properties that such trusts normally cannot run. The paper-clip structure is very similar to spin-offs of operating companies. Although the stock in the two companies is not traded in tandem (or stapled), the economics of both businesses are closely linked, or "paper clipped," due to an intercompany agreement between the REIT and the operating company. In other words, shareholders who wish to capture the combined economics of the distinct companies can acquire shares in each company and paper clips them together.
Chapter 12:
Exercise #1
a) Both of the sites have their rewards programs for returning guests as a highlight to win continued business. They further compete by making it clear on their websites with photos and labels as well easy navigation and online booking that they have options and are here to accommodate the needs of any consumer whether it be business or pleasure, short term or long-term stays, and their presence throughout the world.
b) Both sites offer franchise information however in my opinion Wyndam has a more comprehensive and easily navigated information site with tabs. This information is slightly generalized as they have many