R&L Crowdsource
April 2013

Table of Contents

Executive Summary 4

Target Markets 5

Opportunities & Threats by Porter’s 5 Forces Model 6-7

Business Strategies, Web 2.0 Technologies & Applications 8-9

The Business Model 10-14

References & Overview 15-18

Executive Summary

The purpose of this report was to design a start-up strategy and IS infrastructure for Ruth & Luke (R&L) Crowdsource’s business. Research for this report identifies the focus (target market), opportunities and threats in entering the market and provides a detailed business model.

This report incorporated recent statistical data in relation to online social media, various …show more content…

Customers At the present, the bargaining power lies with the customers until R&L Crowdsource has built up a reputable audience consisting of both seekers and solvers. The main feature of this business initiative is that clients do not know who will be participating in the task and this will seem unattractive to more conservative companies due to the fact that they would be prefer to spend their resources on reputable companies and individuals instead of taking a risk through Crowdsourcing.

Suppliers Suppliers will be those who are willing to attempt given challenges with other people collaboratively to discover the ideal solution. Since the business has a fundamental idea that collaborative work with other people who have different background will come up with better ideas, supplier bargaining power will be considered as relatively lower in this business type. This is because development of Internet accessibility has allowed a large number of users to facilitate a variety of internet resources regardless of their geographical location. Therefore, we assume that there will be a large number of potential participants who would like to take challenges with certain level of reimbursement.

Competitive Rivalry This type of an online business is not widely recognised so far and only few existing competitors have provided the services. However, this does not benefit the R&L Crowdsource’s business