1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program?
A. Although Marianne Barner knows that the broadcast of the German video program is aimed at aggressively confronting IKEA and one of its suppliers, in my opinion she should accept the invitation for IKEA to have a representative appear on the video program. Because the IKEA’s philosophy says that anyone can make mistake but he/she should accept the responsibility of making a mistake. The IKEA made mistake unknowingly by accepting the contract without investigating the production facility of the supplier. By having a representative appearing on the video program, IKEA will show that …show more content…

4. If IKEA continues to source carpets in India, would you suggest that Marianne: a. Continue IKEA’s own monitoring and control processes or sign-up to Rugmark? b. Continue to focus only on eliminating the use of child labor in IKEA’s supply chain or engage in broader action to address the root cause of child labor as Save the Children is urging?
A. (a) If IKEA continues to source carpets in India, I would suggest that Marianne should continue company’s own monitoring and control processes rather than sign-up to Rugmark as this would give the company a complete picture of what the current situation is and contribute affectively to the problem while signing up to Rugmark will make IKEA ignorant about the problem. (b) I also suggest that Marianne should continue to engage in broader action to address the root cause of child labor. This step will lead to IKEA’s brand building and it will also shows that company is not just interested in making profits but the real goal of company is to uplift the lives of people, which is the vision of IKEA on the other hand continuing to focus only on eliminating the use of child labor in IKEA’s supply chain would be a narrow-minded approach.
5. In your opinion, what are the key lessons from this case study for supply chain managers?
A. The key lessons to learn from this case study for supply