Competitive Landscape
The golf industry is a competitive industry. It is especially competitive for Islington Golf Club. Islington has a lot of competition, 30 other courses within a 30 minute drive from Toronto and several located within 5-10 minutes. Many of the courses located close to Islington Golf Club have recently undergone renovations or have more amenities to offer members. These factors make it hard for Islington to get new members because they do not have the extra money for renovations and upgrades.

Regulatory
Islington Golf Club has a board that includes 10 members with 8 committees. These committees include: Membership, Management, Building, Finance & Legal, Green, Nominating, Captain’s and Ladies’ Captain’s. …show more content…

If they don’t get the proper staff it could reflect badly on the club. Finally Suzanne does not want to grow too large to jeopardize quality which may cause her demand to surpass supply.

Opportunities

The external opportunities are large in number. Fox’s goal is to increase profit while appealing to the members of the club. These days the consumers that are willing to pay a lot of money but they expect the most premium outcome for their dollars spent. Islington Golf Course has the potential to be one of the most prestige courses in the area. If they were to spend the right amount of money on upgrades, I believe Islington could accomplish being the most reputable course in the area. Sometimes look can be everything to some people, if they place is becoming run down members will not be spreading the word of mouth which in many cases can be a very profitable marketing source. With some extra funds spent Islington Gold Club has the opportunity to advance greatly in the market.

Threats

There are some weaknesses in this business as well. The golf industry in Canada is slowly declining due to economical threats. The competition is vast, in Toronto alone there are 30 courses within a 30 minute drive to Toronto. There are also several clubs located within 5-10 minutes of Islington. In order for them to be competitive in