Executive Summary
Jetstar Airways is an Australia low-cost carrier airline based in Melbourne, Australia. It is a wholly owned subsidiary of the Qantas Group. Qantas established Jetstar in 2003 as a response to main competitor airline Virgin Australia (formerly known as Virgin Blue).
Despite its low cost, Jetstar operates an extensive domestic network and is the world’s largest long-haul low cost carrier. Jetstar operates to destinations in Asia the Pacific Ocean, with future plans of expanding their services throughout Europe.
Jetstar currently offers a limited number of connecting services without through baggage checking, and it became the first Australia airline to allow customers to select their seat upon booking. The airline, …show more content…

The IMF also forecasts Australia's unemployment rate to remain low at 5.2 per cent in both 2012 and 2013. With the Australia having an unemployment rate of only 5.2%, it can be assumed that people are more likely to have surplus cash and may have plans of flying domestic, whether it be for a holiday or business.
Natural:
Australia’s changing natural environment has had an impact on the customers, investors and Jetstar. Jetstar is committed to minimising its impact on the environment and has introduced various initiatives to address this important issue.
On 19 September 2007, Jetstar introduced a passenger Carbon Offset scheme facilitated through the Australian Government’s Greenhouse Friendly™ initiative.
Through the Carbon Offset scheme, Jetstar’s passengers can choose to make their journey carbon neutral by purchasing carbon offsets on all domestic and international services via a seamless single step process at the time of booking at Jetstar.com. Jetstar’s Carbon Offset program is now one of the most successful programs in the Australian airline industry and has raised almost $600,000. About 12 per cent of all passengers booking at Jetstar.com currently choose to offset their share of flight emissions. Jetstar’s Carbon Offset program has proven to be particularly successful on a number of domestic routes, including Sydney-Ballina Byron, which in 2008 has averaged 24 per cent of passengers booking via the web opting to