Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

3424 words 14 pages
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Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Abstract
In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how well they balance competing interests. My research shall consist of three to five ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Argue against Direct-to-Consumer (DTC) marketing by drug …show more content…

In the course of our discussion, I will show that there are strong counter arguments to this argument. But here, at the outset, a labor theory of property offers no decisive answer. Second, the electronic transmission of data throws the whole notion of what a "copy" is into confusion: Is text from a database on a terminal a copy? Is an electronic copy of a data file analogous to a paper copy of a printed work? Third, the development of computer software threatens to blur the distinction between a copyright and a patent. Traditionally, patents protect processes or products of processes which show genuine technical innovation. In return for registering (and making public) the process, society grants a limited monopoly to the inventor. Copyrights involve similar protections (though of a longer duration) for the novel expression of ideas. Computer software is a hybrid, combining both novel expressions of old ideas (e.g. displaying a print spreadsheet on a video terminal) and new processes for doing things (e.g. the transformation of a calendar into an algorithm for displaying and printing calendars. There is no escaping the fact that computer software and hardware is transforming the distinction between processes of production (candidates for patents) and expressions of ideas (candidates for copyright).
The most critical issues surrounding the regulation of product safety are environmental restrictions, product quality and safety, and marketing to children. The growth of

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