Abstract
As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten …show more content…

Given the extent of technological advances both in hardware and software, nowadays a typical life cycle of the PC is estimated to be 3-4 years. According to Lenovo’s internal research, their customers have recorded consistent savings of up to $691 per PC over its lifecycle.
Product issues and Warranty, Branding, Packaging considerations
Packaging is an area where managers face issues of social responsibility, including concerns about the role of packaging in pollution, global warming, and resource use. The ink to print the package graphics often has toxins that later creep into the soil and water. Although Federal Fair Packaging and Labeling Act provide guidance on many packaging issues, many areas still require marketing managers to make ethical choices as even small changes can add up to big improvements.
Lenovo is committed to ensuring that their products are safe throughout their life cycle as its products comply with the laws and regulations in each country that they ship to. Lenovo products are designed, tested and approved to meet the correct worldwide standards for product safety, electromagnetic compatibility, ergonomics and other regulatory compulsory requirements when used for their intended purpose. In addition, Lenovo maintains a series of specifications and standards that capture product environmental design requirements, including restricted and reportable materials, energy requirements, labeling and