M&S Economic Study

3165 words 13 pages
Show More
Economics: Assignment

Marks and Spencer's

Marks and Spencer's is a multinational chain of department stores, which sell a wide range women's, men's and children's clothing and footwear, gifts, home furnishings, beauty products, financial services and food, all exclusive to Marks and Spencer's. It is a successful company that has 375 stores in 29 countries worldwide and over 10million shoppers a week. As well as owning the US supermarket group "Kings Supermarkets" M&S website

The company has expanded both vertically and conglomerately. Looking at home ware, foods, flowers, (see appendix) cafés, gifts and cards. They have invested in many different styles of clothing ranges such as Per Una, Per Una Due and the Limited Collection. …show more content…

(See appendix)

The demand for their clothes fell rapidly shifting their demand curve to the left as sown in the diagram. M&S have used "non price" tactics for example offering 10% off all shopping when they open an new account card and have introduced the new &More credit card which allows customers to earn points and get money off. These are to encourage customers to stay loyal and give M&S the opportunity to directly mail customers. This type of competition in this Market is that of Game theory. This is where one company analysis its best strategy which will enable them to gain larger pay offs. This means that if the competition can see that this type of strategy is successful they in turn will follow. The firms try to anticipate the other competitors' moves. A situation in which an intelligent decision are necessarily interdependent players trying to maximise their pay offs (profits)

The business needed a complete overhaul, if M&S were to win back their market share. The man appointed to help M&S recover was Belgian retail boss Luc Vandevelde. The company realized that they were ignoring customer's needs and wants. They invested more into research and development in order to identify what consumers wanted and what areas they most needed to improve. They introduced new brands such as "Per Una" by George Davis who successfully built up clothing chain NEXT and the GEORGE range at ASDA. The aim of "Per Una" was to "banish mass market image" and appeal

Related

  • volunteer tourism
    9760 words | 40 pages

    Abstract This paper examines the current state of ‘volunteer tourism,’ both as a field of study and modern phenomenon. The foundation of the review rests upon themes initiated over 10 years ago in Volunteer Tourism: Experiences That Make a Difference (Wearing, 2001). The review begins with a discussion of the explosive growth of volunteer tourism (research and practice) and continues with an analysis of the literature utilizing a multiphasic format that reflects the volunteer tourism process. Specifically….

    Show More
  • Monetary Economics
    2172 words | 9 pages

    international trade BY NYERERE, LAZARO – T/UDOM/2010/03542 Table of Contents 1. INTRODUCTION 2 1.1. Background Information 2 1.2. Statement of the Problem 3 1.3. Justification of the Study 3 1.4. Overall Objective 4 1.5. Specific Objectives 4 1.6. Research Questions 4 1.7. Significance of the Study 4 2. LITERATURE REVIEW 5 2.1 Exchange rate analysis 5 2.2 The nominal effective exchange rate 6 2.3 The real effective exchange rate 6 3. METHODOLOGY 6 3.1 Methods of Data Collection….

    Show More
  • Internet Commons and Its Impact on Entertainment Industry in Us:
    2862 words | 12 pages

    Internet Commons and Its Impact on Entertainment Industry in US: A study on impact of Music CD Sales to Warner Brothers Assignment on Preparation of Research Proposal Submitted by George Maliyeakal Antony 26-04-2010 Introduction Rationale and Objective Introduction In the era of modern technologies in the digital world with the internet access has created a huge amount of digital resources which can be accessed through the web. These resources are widely accessed by the people….

    Show More
  • Final Project Auto parts word and excel
    2378 words | 10 pages

    Auto Parts Forecasting Case Study Prepared by: Mariela Tuero Date: December 13th, 2013 Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: QNT5040 Submitted to: Dr. Ronald Mesia Submitted by: Mariela Tuero N00046141 3821 SW 129 Ave Miami, FL 33175 305-282-6727 Date of Submission: December 13th, 2013 Title of Assignment: Auto Parts Forecasting Case Study CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper….

    Show More
  • Accountability, Representation and Control
    3671 words | 15 pages

    What to do about Greece; the euro crisis Source:The Economist (US). 402.8769 (Jan. 28, 2012): p12(US). Document Type:Article Greece’s economy has a big economic vulnerable problem that Germany and other countries do not want offer more money because the Greece’s government did not keep promises they made before. Bondholders do not get another hit. In 2010, Greece was ranked 97 out of 183 countries on….

    Show More
  • Training: Human Resource Management and Economic Downturn
    3401 words | 14 pages

    "Training is a waste of time and money because it does not impact organizational bottom line and employees do not retain training material. Thus, when the economy is weak organizations should not spend money and other resources on employees training and development. Outline your arguments for or against this point of view." Introduction Training is one of the business activities that take place in nearly all organizations regardless of their industries. One of the incentives for them to launch….

    Show More
  • The Importance of Event Planning
    1391 words | 6 pages

    MALFAS PhD, E. THEODORAKI PhD and B. HOULIHAN PhD, 2004). Through attracting more investment and visitors, mega sport events can create more jobs and contribute to the economic growth of the city of region (STATE OF UTAH, 2002 & AVISON YOUNG,2003). With regard to the issue of job creation, it is undoubtedly that mega sporting event has the ability to provide large numbers of jobs, not only those directly associated….

    Show More
  • Training and Development Literature Review
    14877 words | 60 pages

    Literature Review: According to Casse and Banahan (2007), the different approaches to training and development need to be explored. It has come to their attention by their own preferred model and through experience with large Organisations. The current traditional training continuously facing the challenges in the selection of the employees, in maintaining the uncertainty related to the purpose and in introducing new tactics for the environment of work and by recognizing this, they advising on….

    Show More
  • Literature Review on Unemployment
    2942 words | 12 pages

    recognised as one of the most challenging social problems currently facing Australia. In the last two decades and more recently with the global recession high levels of unemployment have become an established feature of the South Australian social and economic landscape, with young people aged 15 to 24 years among those hardest hit by unemployment. In the past quarter the unemployment rate in South Australia has remained steady at 5.6% (Australian Bureau of Statistics, 2009) but this figure is volatile….

    Show More
  • The Impact of Foreign Direct Investment on Nigeria Economic Growth
    9926 words | 40 pages

    ONE INTRODUCTION 1.1 Background of the Study Industrialization has not only changed the way the world do business but also changed the world itself. Fortunately, Nigeria is one of the countries that did not escape its impact. Industrialization is the process of social and economic change that transforms a human group from a pre-industrial society into an industrial one. It is a part of a wider modernization process, where social change and economic development are closely related with technological….

    Show More

Popular Essays