Essentials of Management
Larry Kuhn
Allied American University

Author Note This paper was prepared for Essentials of Management, Module 2 Homework Assignment taught by Dr. Justin Barclay.

There are two (2) parts to the assignment. In Part I, you will answer general questions in order to help you focus on planning, strategic management, and decision-making. In Part II, you will write a paper that is two pages in length. This will help you build effective decision-making skills by thinking like an entrepreneur. This assignment is to be completed in a step-by-step manner. You will be instructed on what to include in each part of your essay, beginning with the introduction, then the body paragraphs, and, finally, the …show more content…

Answer the following questions about your strategy:
Would you build a new plant or try to buy an existing building and refit it? Why?
If I had the open budget to buy and refit I would do that, Reason is that this is a community that is looking for the “clean” out of my business. If I bought one of their existing buildings and cleaned it up and refit it to fit my business then I am winning their hearts and minds by making their community look better.

Will you try to sell your product to a big company? Why or why not? Will you try to market your product yourself? Why?
Yes I would try to sell my product to a big company to dominate on the large sales. I wouldn’t forget about the small companies that was interested in my products and make them just available to them as well. I would also market myself through my company. I would do this with the help of a team that I developed but I would keep it internal.
Do you need to be concerned with how your product gets to market? Did you consider that when you chose your city?
Yes I thought about how the product gets to the market in my planning. I think this is why I considered on putting together a marketing team from within. I chose Orlando because I think I would be able to sell to all ages.
What technologies exist that will help your small manufacturing plant function in a mid-sized city? Computerized technologies will