Running Head: MACY’S

Macy’s SWOT Analysis
Mohamed Homsi
BUSN- 520 Management & Marketing
9/22/10

Abstract A retailer of upscale department stores sells a whole range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer’s goods. This retail store is formally known as Federated Department Stores –Macy’s. This paper will go over the SWOT analysis For Macy’s formally known as known as Federated Department Stores. The SWOT analysis is includes the internal and external factors assessment of Macy’s strengths, weaknesses, opportunities, and threats. The SWOT analysis provides an in depth picture of the organization’s business and operations. The internal Factors of the organization for …show more content…

The mixed old and new paths includes to competition with pure play internet retailers, Macy’s has a strong position in being able to leverage the storefront and the internet. On a national scale give Macy’s storefronts the ability to cross promote the internet by its actual presence. All consumers of Macy’s have the luxury of buy online and having the security of being able to return a particular product. This special idea placed by Macy’s Management enable Macy’s with a competitive advantage over other internet retailers (Tsiantar, 2006).
The weaknesses Macy’s have to rebrand most of it product from a regional brand to Macy’s brand. The branding obviously takes time and this period of time for product to reach the store is crucial in order to secure profits. Thus Macy’s must try everything to speed up the process to secure a profit through a brand. Some regional brands have value and customers have a relationship with the regional stores. Such stores have spent many years promoting their regional brand with the consumers’ psyche. Impersonality of a national brand Macy’s must understand that the availability of a store regionally is because it provides appropriate products and service experiences. Also, replacing the so called affordable luxury labeled brands like Liz Claiborne, Calvin Klein, Jones New York, and Ralf Lauren to better or more defined brand names. Ultimately these affordable luxury brands are placing Macy’s