IBS Hyderabad | Mahindra & Mahindra’s Global Diversification Strategies | A Business Strategy Case Study | | Group-9: | Het MavaniHarshit ShethJuhi KashyapJayeeta DuttaHemanta PoudyalHeena GoelKanishk Sharma | 12-Aug-13 |

This document is a synopsis of the full case study. |
Table of Contents 1. ABSTRACT 4 2. INDUSTRY ANALYSIS 5 GDP and the automotive industry 5 PESTEL framework of Indian automobile industry: 5 a) POLITICAL FACTORS 6 b) ECONOMIC FACTORS 6 c) SOCIOCULTURAL FACTORS 6 d) TECHNOLOGICAL FACTORS 6 e) ENVIRONMENTAL FACTORS 7 f) LEGAL FACTORS 7 3. COMPANY ANALYSIS (FIRM SPECIFIC) 8 VISION 8 STRATEGIC POSITIONING 8 BUSINESS STRATEGY 9 PORTER’S DIAMOND MODEL: MAHINDRA AND MAHINDRA LTD. 9 …show more content…

* Economic growth of India up to 8.5% has provided an impetus for the development of this sector * Affordability and increase in the disposable income to purchase consumer vehicles
(CV) has further led to the growth of the industry * Increased enforcement of overload restrictions has also contributed to the number of CVs plying on Indian roads c) SOCIOCULTURAL FACTORS * With the advent of globalization, the lifestyles of people have also changed significantly, with increased no. of people inkling towards purchase of vehicles, this has driven the growth of the automobile industry * Reduction in the average family size, ie. 4, has made the demand for four wheeler more pervasive * Growth in urbanization, India is the 4th largest economy by PPP index * Growing number of educated and professionals Indians, value for money d) TECHNOLOGICAL FACTORS * Increasing emphasis on R&D activities * Promotion of National Automotive Testing And