Manchester Products

1128 words 5 pages
Show More
Manchester Products: A Brand Transition Challenge Case Q&A

1. HOW WOULD YOU CHARACTERIZE THE HOUSEHOLD FURNITURE INDUSTRY?

In 2004, the Household Furniture Industry’s annual growth was 4%, it was a $36.4 billion industry. There a many competitors within the industry because of low cost imports from Asia and Mexico. The household furniture industry is also closely tied with the economy. After the housing boom in the early 2000’s, companies needed to focus on a more innovate and stylist product to get consumers attentions.

Household furniture products are classified as wood (48%), upholstered (34%), and metal/other (18%). They are then segmented by price and quality. In a survey, Consumers rated that they are more concerned …show more content…

MH has to be very cautious about their competitors because they are ready to capitalize on the acquisition. If they keep the Paul Logan name, customer will still recognize it and purchase it because of the brand equity. This will help MH to secure most of PFLS’s market share and help them to remain competitive.

Another reason why they should keep the Paul Logan name is because of the distributors. PLFD is a traffic builder in stores and distributors are concerned about the acquisition. MH needs to secure these distribution centers in order to close up the holes in their distribution network. Once they do this and start building relationships with the distribution centers then they can consider building their business on the MH name. Jeremy Campbell the VP of Strategic Planning suggested that it does not have to be all or nothing for 3 years. Picking up one or two products at a time that lend themselves to low-risk brand transition and transitioning them to MH name gradually is a good start. MH may also want to develop two different names for their furniture styles. They will have 2 different target markets, conservative and high fashion. MH is associated with more conservative furniture, so it would help if they developed a new trendier name for Paul Logan’s furniture to reach their different target markets.

5.6.Compare the marketing budgets for MH and PLFD. What difference

Related

  • Manchester United Case Study
    1486 words | 6 pages

    are the core competencies of Manchester United football club? We can say that Manchester‘s « core » core competencies are first of all, their capability to play good football associated with their capability to manage successfully their brand name (“Branding”). Play good football Any football team that pretends to be one of the best in the world has to play good football and have good players in order to be attractive and credible to its public. One of Manchester United’s strength is that they….

    Show More
  • Etihad Airways Marketing Mix (Case Study)
    4517 words | 19 pages

    important criteria. It can be noted by ratings the airline received by the Flight stats website on its overall performance since January 1st, 2011 till February 28, 2011, which was 72% for on-time departure and arrival. Etihad can differentiate its products by adding more services and options, such as adding lounges in more destinations, creating programs for un-accompanied minor travelers, and an “at door baggage pick up” service for passengers. Prices: Etihad uses a penetration pricing strategy,….

    Show More
  • Swot Analysis of Network Rail
    1641 words | 7 pages

    Road haulage is the use of heavy goods vehicle’s to transport products and materials from place to place. This could happen if railway lines get congested or routes are closed due to maintenance work or lack of use. PESTLE Analysis Political: Network Rail has to follow the rules of the Office of Rail Regulation….

    Show More
  • Business Data Communication and Networks test bank
    15147 words | 61 pages

    Which of the following is a data link layer function? A) packetizing B) error and flow control C) medium access control The data link layer is responsible for _______ delivery. C) hop-to-hop The data packet at the data link layer is usually called a _______. A) frame The protocol for obtaining the physical address of a node when the IP address is known is called _______. C) ARP A signal can lose energy due to the resistance of the medium. This is called _______. D) attenuation….

    Show More
  • “the Communication of Window Displays” Selfridges
    2451 words | 10 pages

    “The Communication of Window displays” Selfridges BA (HONS) Fashion Management - ISHE Henry Gordon Selfridge was famous for lighting up store windows at night and his art of displays. He opened up the largest store in the world and his own retail empire in 1903. Soon, H.G. Selfridge & Co sold out and he retired a rich man. In 1909, Selfridge’s focused on advertising and publicity. This led to air shows and exciting ideas such as the Theatre of Retail. In this essay, I will use primary….

    Show More
  • Eco Criticism
    2015 words | 9 pages

    Research Paper Literature Volume : 3 | Issue : 1 | January 2013 | ISSN - 2249-555X Ecology in Relation to Ecocriticism – A Theoretical Approach Keywords Ecosystem, ecological concern, ecocriticism, theoretical analysis. V. Shoba Dr. P. Nagaraj PhD Research Scholar, Department of English and Foreign Assistant Professor, Department of English and Foreign Languages, Bharathiar University, Coimbatore, Tamil Nadu, India Languages, Bharathiar University, Coimbatore, Tamil Nadu, India ABSTRACT One….

    Show More
  • Bwin Media Plan
    5160 words | 21 pages

    Bwin have spread their ad spend throughout the year to finance weekly ads, meaning that the brand has implemented recency planning. This shows that you have tried to gain a wider reach to your target audience rather than a high frequency. For products that are sold more or less evenly throughout the year, the recency….

    Show More
  • Third Party Mediation in Conflict Resolution
    3100 words | 13 pages

    THIRD PARTY MEDIATION IN CONFLICT RESOLUTION Introduction The contemporary international system has witnessed dramatic increases in numerous conflicts. Specifically, of the six continents in the world, not even one is immune to one form of violent conflicts or the other. Of all efforts to explain the causes of these conflicts, a growing body of research findings highlights the association between economic deprivation and conflict. (Gurr 1970; Elbadawi 1992; Collier and Hoeffler 1998; Stewart….

    Show More
  • Porter's 5 Forces on Airline Industry
    1466 words | 6 pages

    The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player, namely Valueair, Tiger Airways, Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore, and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price, terrorist threat and restrictive govt policies….

    Show More
  • Walmart, Information System
    1627 words | 7 pages

    BMAN 21061 Introduction To Management Information System Non-assessed Essay Q：Large numbers of companies are using their information systems as a strategic tool to improve their competitive advantage. Choose one of these companies (Toyota or Wal-Mart) and prepare an essay of 1500 words on: a) how information systems are used strategically by the company to gain a competitive advantage b) discuss if it is possible for the company to maintain this….

    Show More

Popular Essays