Marketing

11495 words 46 pages
Show More
Tuesday April 14, 2015

Judy Nagy
John Molson School of Business, Concordia
1450 Rue Guy
Montreal, H3H 0A1

Re: Business plan, Ébéniste Jewelry

Dear Professor Nagy,

We have made the following plan as a business plan for Ébéniste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time.

Sincerely,

Ébéniste Jewelry team

Ébéniste Jewelry Business Plan | COMM 320, Section R
Professor: Judy Nagy
Concordia University
April 14, 2015
COMM 320, Section R
Professor: Judy Nagy
Concordia University
April 14, 2015 | |

Matheson Carroll …show more content…

The earrings are made of laminated strips of solid wood and are very light. There are a few competitors on Etsy that offer similar products. However, Ébéniste is able to differentiate itself by offering fashionable and distinctive hand-made jewelry.

Currently, Ébéniste only consists of Gill Benzion. For the future, the hierarchy will consist of Gill and a partner who will take care of the business side of his operations, as well as two new employees and a marketing intern.

In the growth plan for year 1, Ébéniste is expecting to hire two new employees in the first quarter. In addition, it will create a Facebook page, Twitter and Instagram Account. It will increase awareness about the company. Also in the beginning of quarter 3 and 4, Gill will be attending two tradeshows. As for year 2, it is projected that Ébéniste will sell the bracelets and earrings in retail stores. In year 3, Ébéniste will be expanding through new retail stores and eventually go into product diversifications.

Ébéniste projected sales for 2016, 2017 and 2018 are $52 730, $121 200 and $168 120. The major cost in 2016 are the 2 tradeshows that Gill be attending with a total cost of $28 000. In 2007, the major cost is the advertising expense, which includes Google AdWords. In 2018, Ébéniste will have a high cost for the loan repayment. Although in 2016 Ébéniste will not generate any profits, in 2017 and 2018, the expected sales are expected to increase.

Related

  • Marketing
    1774 words | 8 pages

    PRMM901: Corporate Identity and Branding Assessment 2: Essay – Essay Liang BIAN 4041124 Word count: 1444 1. Introduction Corporate identity is a tern that defines the overall image of a company in the minds of customers, employees and other stakeholders, and a corporate identity differentiates a company from the other companies (Knapp et al., 2001; Hatch, and Schultz, 2003). Corporate identity is not limited to corporate branding and it is important for companies….

    Show More
  • Marketing
    7477 words | 30 pages

    Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process, the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D….

    Show More
  • Marketing
    2071 words | 9 pages

    increases? 2°) Motivated by the success of this pricing strategy, should Diageo continue to increase the price of Guinness? HOW TO EXPLAIN GUINNESS PRICING STRATEGY ? - Pricing: Not just a financial and commercialization part => belongs to marketing and sales strategy - Pricing affects : - sales - market share - revenue - profit => Right pricing : a direct implication to the product success in the market => The….

    Show More
  • Marketing
    2513 words | 11 pages

    CASELET 1 EMBASSY BAR ALLOWED TO REOPEN Questions: 1. What relevant Social Issues were depicted in the Embassy case? 2. What impact will the new city ordinance have on Embassy’s business operations? 3. If you were the Marketing manager of Embassy, what measures are you going to institute so as to make Embassy remain as a popular “Hang-out” among teens? Answers: 1. The relevant social issues that were depicted in the Embassy case is about their limitation in serving liquors….

    Show More
  • Marketing
    1553 words | 7 pages

    ASSIGNMENT QUESTION Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Write a 3 page paper discussing how you would market the product. Running Head: COOL CONTAINERS MARKETING PLAN 1 Cool-Containers Marketing Plan COOL-CONTAINERS MARKETING PLAN….

    Show More
  • Marketing
    942 words | 4 pages

    Party World KTV Stage 1: Initial Brief The word “KTV” stands for Karaoke Television. It is a form of interactive entertainment where amateurs sing along recorded music using a microphone and public address system with a screen of displayed lyrics. There are over 100 KTV establishments in Singapore. Party World KTV is an established karaoke entertainment in Singapore, boasting 12 outlets throughout the island. Equipped with the latest in entertainment technology, user-friendly systems and comfortable….

    Show More
  • Marketing
    1486 words | 6 pages

    VICTORIA UNIVERSITY Case Study 1 (20%) Due Week 5 |BEO 6501 Quantitative Analysis |Semester 2, 2014 | Part A (5) Drink-At-Home, Inc. Drink-At-Home, Inc. (DAH, Inc.), develops, processes, and markets mixes to be used in nonalcoholic cocktails and mixed drinks for home consumption. Mrs. Lee, who is in charge of research and development at DAH, Inc., this morning notified Mr. Dick Jones….

    Show More
  • History Marketing
    1336 words | 6 pages

    particular context/socio-economic situation in which modern marketing emerged and thrived Part b) You should then discuss in what ways this context has changed and how the marketing discipline has changed & needs to change further in order to adapt to the current and future needs of firms, consumers/customers; perhaps even alluding to society in general. According to Marketing Association (1985, as cited D. Hall and R. Jones 2010: 48) "Marketing is the process of planning and executing the conception….

    Show More
  • Internet Marketing
    1295 words | 6 pages

    HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner….

    Show More
  • marketing essay
    2558 words | 11 pages

    Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix. BA(Hons) Business and Management Dr. Clair May Seminar group: I Marvin Taria (14474868) Word count: 1700 This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term….

    Show More

Popular Essays