Marketing Mix - H&R Block

1491 words 6 pages
Show More
Running head: MARKETING MIX - H&R BLOCK

Marketing Mix - H&R Block
MKT 421

Marketing Mix
As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization. It was very interesting to see how different industries market their products and services. Does the thought of receiving your tax return immediately grasp your attention? Well it has definitely helped H&R Block in boosting their ability to attract customers. It seems as thought immediate gratification is a promotion …show more content…

The referral bonus is as follows: each client is given five coupons to hand out to friends and/or family. Each referral receives a five-dollar discount on the final price of their return while the client who referred them receives a check for ten-dollars after April 15th when all referrals are tallied. An individual client is not allowed to make more than fifty-dollars per year on this program. The second promotion that comes to mind is last years' "Double your refund giveaway!" Each client who had a return completed by an H&R Block associate or through their online tax program received a scratch off ticket, similar to those used by the state lotteries. If two of the three boxes match, they won that prize. They ranged from music CD's, tax preparation, cash prizes, or the opportunity to double their federal refund up to $10,000. It is due to promotions like these, expert associates, expanded services, and convenient locations that clients continue to return to H&R Block year after year. I notice that since the end of the year is quickly approaching that two new stores within less than a mile of each other are getting ready to open near my house. I would have to say the marketing mix must be working for H& R Block!
Conclusion
The marketing mix is most likely the most notorious phrase in marketing. The elements are the marketing tactics and strategies that all

Related

  • A CASE STUDY - STRATEGY AT H&R BLOCK, INC.
    10165 words | 41 pages

    A Case Study Running head: A CASE STUDY - STRATEGY AT H&R BLOCK, INC. A Case Study - Strategy at H&R Block, Inc. Capella University OM 8012 Strategy Dr. Perry Hahn Dec 21, 2005 1 A Case Study 2 Abstract This paper will include an analysis of the company from the four strategy perspectives provided in the project deliverable which are: Strategy as rational thought - strategic planning and decision-making, Strategy as revolution - what is referred to as disruptive innovation….

    Show More
  • Енннн
    11018 words | 45 pages

    full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24,4 Multiple roles for branding in international marketing 384 Faculty of Business and Informatics, School of Commerce and Marketing, Central Queensland University, Rockhampton, Australia, and Ho Yin Wong Bill Merrilees Department of Marketing, Griffith Business School, Griffith University, Gold Coast, Australia Abstract Purpose – The purpose of this study is to empirically examine the inter-related….

    Show More
  • Strategic Change at Chrysler
    5155 words | 21 pages

    Strategic Change: The case study of Daimler Chrysler Introduction Globalization results in rapid and constant business environmental changes. As a result, most organizations tend to be more transformational organization so as to be flexible to respond promptly to those changes. Strategic change is one of the effective solutions to this situation. This paper will discuss the nature of strategic change in the first part. The next section is an analysis of Daimler Chrysler case study; whether….

    Show More
  • Lg Swot Analysis
    1774 words | 8 pages

    € The company was originally established in 1958 as Goldstar, producing radios, TVs, refrigerators, washing machines, and air conditioners. The L.G group was a merger of two Korean companies Lucky and Goldstar. Is the second largest producer of television and third largest producer of mobile phones. € € € LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January, 1997 after clearance from the Foreign Investment Promotion Board….

    Show More
  • Kansai Digital Phone Case
    3109 words | 13 pages

    After all, why spend valuable marketing dollars to attract and retain minimally profitable customers when you can spend the same amount - or less - to capture and cultivate more profitable ones? The new model is customer lifetime value. This customer -centric strategy holds tremendous implications for managing customers for profitability. By understanding the principals, optimizing the use of databases, implementing best industry practices, and deploying the right marketing tools, you can make significant….

    Show More
  • Social Media Impact on Business
    10617 words | 43 pages

    Contents: 1. Introduction 2 2. Social Media and Business 2 3. Types of Social Media and Their Importance for Companies 4 4. Social Media Functionality Blocks and Their Implications for Companies 7 5. Social Media and Information Half-life and Depth 10 6. LinkedIn Poll 12 7. Recruitment and Search for Talent 13 8. Advertising and Brands Enhancement 17 9. Customer Profiling and Customer Service and Realtionship Management 21 10. The Future of Social Media 25 11. Conslusion 28 12. References 29 1….

    Show More
  • Marketing: Strategic Innovation in Globally Diverse Markets
    4464 words | 18 pages

    Praxis II: Marketing in the 21st Century Marketing: Strategic Innovation in Globally Diverse Markets December 23, 2012 Abstract This paper will explore the potential evolution of the role of consumer marketing. I will examine the role of the retailer and the consumer on the Internet and the vital changes retailers must incorporate to stay competitive in the marketplace. In addition, I will discuss the role of personalized marketing, traditional advertising versus online advertising, changes….

    Show More
  • Industry Analysis Department Store
    4941 words | 20 pages

    great advertising and are retained in memory due to their repetitive ad campaigns. Huge amounts of resources comparative to the firms’ sizes are spent to appeal to their respective niches in the market. Due to their size can they easily absorb the marketing costs and not raise their product prices. * To what extent do learning curves exist * The learning curve for this industry would not be steep, since there is very little technical and complex knowledge involved. But education and training….

    Show More
  • Marketing Management 14th Edition Test Bank Kotler Test Bank
    173938 words | 696 pages

    Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit….

    Show More
  • MPC summery
    6702 words | 27 pages

    Textbook: ch 1 Management And Control Management is the process of organizing resources and directing activities for the purpose of achieving organizational objectives. Other books: Functions: product (or service) development; operations; marketing/sales; finance. Resource: people; money; machines; information. Processes: objective setting; strategy formulation; control This books focus on control: the backend of management. Objective setting: knowledge of objectives is a necessary prerequisite….

    Show More

Popular Essays