Marketing and Airborne Express
Prepared by: Jeremy Lipp Yijia Liu David Marano Brittany Meglich Daniel Perko Lauren Scott Dongli Zang
Executive Summary Airborne Express faces a critical time for their company, as the two “900-pound gorillas” are aiming to secure their position atop the delivery industry. As the competitive landscape of the industry begins to shift, Airborne Express has the opportunity to capitalize on making some changes in the way the company positions itself amongst its competitors. As United Parcel Service (UPS) nears the end of their strike and with the Postal Service getting closer to gaining the right to grant volume discounts, this is an opportune time for Airborne to recalibrate …show more content…
With all this technology Airborne Express and RPS can communicate with their central information system from any vehicle or handheld barcode scanner. Also Airborne will have increased the user friendly capabilities of their websites allowing customers to prepare shipping paper work, billing information, schedule pickups, print out bar‐coded labels and track shipments. System Integration With Airborne and RPS creating an alliance they would integrate both the pickup and delivery systems. They already have a central computer system called Freight On‐Line and Update System, FOCUS, which contains a couple of the features rival companies have in their main information systems. But with the merger Airborne would adopt the whole RPS system. In Appendix A we show that this is one of the great opportunities Airborne is presented with in this merger. Problems
With new and advanced information systems there are always problems when implementing a new system into two merging companies. Each company must make compromises in changing people, processes and technology. Airborne would adopt RPS information systems which would change the process of package delivery and information that is sent to their information system. Airborne needs hand held computer systems used by couriers that can provide information so customers can track