Competitive Advantages MGT 498 December 5, 2012 Professor Competitive Advantages This study will inform the audience, which competitive advantages Riordan has in common with Apple and Coca Cola. It will distinguish which competitive strategies Riordan may use to increase improvement and sustainability of organization procedures in the global market and the United States. The study will inform why certain types of competitive strategies were used and estimation on how it could affect sustainability of continuing business procedures. Last, it will clarify the effect the global market would have on Riordan’s business strategy. Apple, Coca Cola, and …show more content…

Sustainability When organizations master’s cost leadership, differentiation companies will meet and exceed long-term goals. Organizations can use two strategies for every business situation. Proper use of the strategies results in sustainability and organizational performance. In the competition process in efforts for the winners to win, they have to increase consumer value to satisfy the customer. This method alone creates long-term sustainability within the corporation. Organizations create customer loyalty by increasing consumer value in efforts to surpass the competition. Continual improvements of this particular process will sustain long-term organizational performance, and operational excellence. Global Market Affect The globalization of markets is the merging of historically distinct and separate national markets into one larger global marketplace (Hill, 2009). With any form of globalization, companies have to understand international measurement issues. Riordan’s Plastic began with international measurement in an effort to prepare the company for the global market. According to Hill, the globalization of production is the sourcing of services from one location around the world to take advantage of national differences in the cost of factors or production in labor energy, land, and capital (2009). International measurement issues include