Mikes Bikes

1810 words 8 pages
Show More
Mike’s Bikes Paper # 1
Instructions: Complete a five year simulation, and answer the following questions on the actual approach you used for the simulation. You may type your answers directly on this form, but the completed document must be 2-3 pages in length (please do not change the margins). Due November 25, 11:59pm

1. What is your overall strategy (Selling on Price or Value?) A. If selling on low price, what is the implication for decisions you will make on spending (Advertising, PR, Branding, Channel Support, Quality, Efficiency, etc.)?

My Overall strategy eventually was to provide a moderately priced product at suggested cost and again and medial quality. After dabbling in the program for a while, I began to somewhat …show more content…

My marketing strategy essentially was to just focus on advertising since this was stated as having the highest impact on sales. I split up advertising on the mountain bike relatively equal between the three TV, Internet, and Magazines. For the youth bike I focused primarily on the Television aspect of advertising since it controlled 70% of the total targeted audience. I did this keeping in mind that I didn’t want to spend too much on advertising and make the most out of profits from sales. Instead of putting 1 million dollars on television, and three hundred thousand dollars on television and internet, I just opted to put 1.2 million dollars on television and put the extra 600 thousand dollars towards something else, or to simply save it as profit. However, I did notice almost instantly that the competition was putting money into PR based off of the market summary report for the mountain bike and his sales were increasing rapidly on mine, which seemed to stay right around 18,000 each year. This essentially lead me to figure out that PR has a higher importance than I was initially led onto believe. I think that PR and branding also help to establish a solid client base for future purchases. I did try and invest in product support for businesses, but I just didn’t see a high enough response in sales to justify spending the money on that. I believe that is another aspect that doesn’t see results instantly, but builds on itself year to year much like PR and

Related

  • Northcutt Bikes Case Study
    1054 words | 5 pages

    Executive Summary Northcutt Bikes is a bike manufacturer and a service provider of bike parts to the many retail businesses that sell Northcutt bikes. Northcutt Bikes has a warehouse that is 95% utilized however they have an order fulfillment rate of less than 80%. This has caused a loss of revenue due to orders being cancelled when needed parts are not in stock. To resolve the problem, we looked at 3 alternatives including establishing pooling groups within the same geographic region, establishing….

    Show More
  • Pepsi vs Coke
    1526 words | 7 pages

    Pepsi vs Coca Cola For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it….

    Show More
  • accg330
    7793 words | 32 pages

    ACCG330 SEMINAR ASSIGNMENTS (Assignments are due in the respective seminars in the week designated) Due Date TOPIC Week 2 No assignment is due this week. Please read the Baldwin Bicycles Case prior to class. Week 3 Strategic process and strategic analysis ........................................... page 2 Case: Baldwin Bicycles Week 4 Strategy and management control. Case: Lincoln Electric Week 5 Strategic change and strategic flexibility Class Test 1 (during normal….

    Show More
  • My English
    2970 words | 12 pages

    1. Define the three energy pathways. For each pathway, identify two exercises that utilize the pathway. If you were training to run a marathon, which pathway would be the focal point of your training? What types of activities would you incorporate into your marathon training and why? How will an understanding of energy pathways help you in your future training endeavors? Three different metabolic energy systems power your workouts — and your day. Here’s how each one works, and how to make the….

    Show More
  • Hard Rock Cafe Case Study
    5975 words | 24 pages

    Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band - Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a long time. From then on, the other….

    Show More
  • Strategic Audit of Harley Davidson Inc.
    10702 words | 43 pages

    I. CURRENT SITUATION 3 A. CURRENT PERFORMANCE 3 B. STRATEGIC POSTURE 3 1. Mission & Objectives 3 2. Strategies 4 3. Policies 4 4. Summary 4 II. CORPORATE GOVERNANCE 4 A. BOARD OF DIRECTORS 4 B. TOP MANAGEMENT 5 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 6 A. SOCIETAL ENVIRONMENT 6 1. Economic 6 2. Technological 6 3. Political-legal 6 4. Sociocultural 7 B. TASK ENVIRONMENT 7 1. Threat of new entrants 7 2. Bargaining power of buyers 7 3. Threat of substitute of products….

    Show More

Popular Essays