Module 1 Assignment

Case #1

1. What should Rani Pharmaceuticals do? Rani Pharmaceuticals should act in the best interest of their loyal customers as well as their own. By sending out the next quarterly newsletter with additional information on the Soothing Waters Hot Tubs and Spas, and allow the consumers to decide if they would like to receive further more information.
2. Does the AMA Statement of Ethics address using customer information by multiple divisions of the same company in its Statement of Ethics? Go to http://www.marketingpower.com and review the code. Then, write a brief paragraph on how the AMA Statement of Ethics relates to Rani Pharmaceutical’s dilemma. The AMA doesn’t say that in those exact words but it does …show more content…

The social factor is todays younger society continues to demand the violence that grand theft auto brings to their gaming consoles. After playing it so long they can get bored and decide to start making that fantasy a reality in the real world. Lastly, the political factor that these video games have brought up is two sided. The creator of the game, insist that the “M” rating given to the game is enough to notify parents and user of the games intense and explicit content. However, many kids aging from 13-17 years old are getting their hands on this and being exposed to this lifestyle of a drug lord and cases are being filed towards Rockstar.
2. How is Rockstar responding to its environmental conditions? Do you agree with Rockstar’s approach? Why or why not? Rockstar’s target market is young adults which is the most consistent consumers of video games. They keep adapting their games to give a new experience by adding the latest cars, guns, and changing the cities in the games.
3. Do you think Rockstar Games’ chief operating officer, Terry Donovan, displays adequate concern for corporate social responsibility? Explain. Terry Donovan displays some concern for corporate social responsibility by having the “M” rating on all the games released. It allows the users and parents to know what kind of content is on the discs. However, it does seem to me like they try to sell as many games as possible without concerns