Running head: NEUTROGENA’S ALIGNMENT WITH JNJ CREDO

Neutrogena’s Leadership: Johnson and Johnson’s “Our Credo” is Our Commitment

Thiri Zin

Argosy University

Abstract

Neutrogena commitment to and align with Johnson and Johnson’s Credo is through effective communication from management. Strategy comprehension and community cooperation heavily rely on Leadership’s transparency and transfer of pivotal knowledge. This report analyzes the vision, mission, values and strategy of Neutrogena and Our Credo; Strengths, Weaknesses, Opportunities and Threats (SWOT), internal processes, implementation timeliness and leadership roles. This report will help identify misalignment between the parent …show more content…

Partnerships among online vendors to effective reach beyond our current customer base. Strategic cascade is simply to “break down the objectives into smaller chunks for the next organizational level” (Flander, n.d.) and our responsibility to be transparent through effective communication. Our objectives will align with our strategies through collaboration efforts, transparency and effective communication between Leadership, management, cross-functional teams, and between associates.

Our Consumers

Our variety-based positioning at Neutrogena allows the company to service a broad range of consumers and servicing consumer needs in the advancement of human skin health and total well being. “Neutrogena offers some of the world’s most loved beauty and skin care lines, and manufactures and market products in over 70 countries” (“Why Neutrogena,?” n.d.) reaching concern parents with small children or acne prone teenagers, men and women struggling with adult acne or hyperpigmentation, and everyone looking for better sun protection measures.

Our Value