Old Age and Lisa

1226 words 5 pages
Show More
HW#
Q.: Evaluate Lisa Aham’s current strategy regarding senior citizens. Does this strategy improve this McDonald’s image? What should she do about the senioor citizen market – that is, should she encourage, ignore, or discourage her seniors? What should she do about the bingo idea? Explain.

McDonald’s “Seniors” Retaurant

Lisa Aham is manager of a McDonald’s restaurant in a city with many “seniors.” She has noticed that some senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $1.99, and refills of coffee are free. Every fourth Monday, …show more content…

The party room area of her McDonald’s would be perfect for this use and could hold up to 150 persons.

HW#
Q.: Оценка текущей стратегии Лиза Ахам в отношении “пожилых” граждан. Значит ли это, стратегии улучшения имиджа этого Макдональдс? Что она должна сделать о рынке “пожилых” гражданин - то есть, она должна поощрять, игнорировать или препятствовать своим начальникам? Что нужно ей сделать об идее бинго? Объясните.

Макдональдс " пожилых " Ресторан

Лиза Ахам менеджер ресторана Макдональдс в городе со многими Она отметила, что некоторые пожилые люди стали не просто обычные посетители " пожилых людей. » - Но посетители, которые приходят на завтрак и не гореть, пока около 3 часов дня . Многие из этих старых клиентов были привлечены первоначальноежемесячный специальный завтрак для людей в возрасте 55 лет и старше . Еда стоит $ 1.99 , а добавление кофе бесплатно. Каждый четвертый понедельник , McDonald между 100 и 150 пожилых вареньем Лизы это для специального предложения. Но теперь почти так же многие из них приходят каждый день - поворот ресторан быстрого питания в место встречи . Они часами сидеть с чашкой кофе , общение с друзьями . В большинство дней , по меньшей мере 100 останется от одного до четырех часов.

Сотрудников Лизы были очень дружелюбны кстаршим, называя их по именам и гостить у них каждый день. В самом деле, Лизы Макдоналдс счастливое место - с ее сотрудниками развитие тесных отношений со старшими .

Related

  • Case Study: the Simon Gittany Murder Case
    1747 words | 7 pages

    Case Study: The Simon Gittany Murder Case Word count: 1543 Type of Homicide Simon Gittany was charged with the murder of Lisa Cecilia Harnum on 30 July 2011, was later found guilty on 27 November 2013 and sentenced to 18 years imprisoned without parole. At the time of Lisa Harnum's death, she and Simon Gittany were living together and were engaged to be married. Their apartment was on the 15th floor of a block of apartments in Sydney. Miss Harnum fell to her death from the balcony of that….

    Show More
  • Research Paper Illegal Immigration
    2188 words | 9 pages

    there were days at jobs I have had where we didn’t have enough people, and the whole of everyone who was there was miserable and stretched to the limit. Trying to have too few people doing more than they can handle makes for low morale amongst workers. Lisa told me she lived in Mexico for quite a while and had a job that paid seven hundred pesos a week. I did some research and learned that the exchange rate for pesos to U.S. dollars is 0.068, making her seven hundred pesos a week equal forty seven dollars….

    Show More
  • Shanghai Girls - Book Review
    2420 words | 10 pages

    SHANGHAI GIRLS, BY LISA SEE BOOK REVIEW I. INTRODUCTION A. Review Lisa See is an American writer and novelist born in 1955 in Paris, and grew up in the Chinatown section of Los Angeles. Her great-grandfather left his village in China to immigrate in Los Angeles at the beginning of the last century. Although she is only 1/8 Chinese, she spent he childhood in the Chinatown of Los Angeles, and her familial background has given her roots in Chinese culture and has had a great impact on her life….

    Show More
  • Analysis of the Song "Runaway Love"
    1525 words | 7 pages

    hip-hop and rap music. It is about little girls who are “stuck up in the world on their own.” They have to take care of themselves because the people they are around do not care about them. They range from nine to eleven years in age, and their goal in life, at such a young age, is to run away from home. Ludacris is trying to get the listener to realize the struggles that even children have to face because adults are not the only ones who have problems, like most people believe. He is very successful….

    Show More
  • The Nude
    1475 words | 6 pages

    The Nude "Naked came I out of my mother's womb, and naked shall I return thither..." (The Book of Job 1:21) The nude has remained an ever present piece in art history. The nude, in essence captures humanity across the ages (ezinearticles.com). Since the beginning of time, the male and female nude has been inspiring artists. The shapes and forms that make up the body naturally create beauty and sensuality. Even with the first caveman drawing, the human form was etched in artistic impression thus….

    Show More
  • Alfred Hitchcock's Rear Window and the Crime Fiction Genre
    2531 words | 11 pages

    Alfred Hitchcock's Rear Window continues and expands on traditional themes of the Detective Fiction Genre. In 1841, Murder in the Rue Morgue by Edgar Allan Poe broke the traditional character constraints of the Crime Fiction Genre, by introducing a new type of lead detective figure. The ideal detective figure encompassed traits of superiority, intelligence, wit and a keen sense for observation. The lead detective figure is a sophisticated character that is not bound to the constrictions and limitations….

    Show More
  • A Long Way Gone
    1053 words | 5 pages

    A Long Way Gone Ishmael Beah was an innocent boy who enjoyed playing football, swimming in the streams, and even started a rap and dance group with his friends and older brother. The group discovered their love for rap music from old cassette tapes of O.P.P, Run D.M.C, and the Sugarhill Gang. Ishmael and Junior, along with their other friends cherished these few hip hop and rap cassette tapes. Ishmael constantly carried these couple tapes on him at all times. They choreographed dance routines….

    Show More
  • Does Money Buy Happiness?
    3923 words | 16 pages

    Does Money Buy Happiness? Donald Tolbert John Brown University Executive Summary The subject of this paper is the age-old question, “Does Money Buy Happiness”. On the surface, this question appears to be an easy one. Happiness however, is a subjective item. To better answer this, several points must be analyzed such as, “What is happiness?”, “How is it measured?” etc. To better streamline this process, a research question was developed: * “Does an increase in personal income cause….

    Show More
  • A&W Company Analysis
    3723 words | 15 pages

    6, 8). SEGMENTATION CHART The following chart outlines two customer segments for A&W restaurants: | The Health Conscious Fast Food Consumer | The Time Consumed Consumer | Demographic | * Age 25+ * Educated * Single, Married, Parent, Student * Male or Female | * Age 18-50 * Employed, Student * Single, Married * Parent, * Male or Female | Geographic | * Canada * Urban areas * Rural areas | * Canada * Urban areas | Psychographic | * Aware of….

    Show More
  • Effects of Nutrition Choices and Lifestyle Changes on the Well-Being of Cats, a Carnivore That Has Moved Indoors
    1318 words | 6 pages

    “Effects of nutrition choices and lifestyle changes on the well-being of cats, a Carnivore that has moved indoors” Debra L. Zoran and C.A. Tony Buffington Journal of the American Veterinary Medical Association, Vol. 239, No. 5, September 1, 2011 Genevieve Ball Animal Nutrition 505, Dr. Shapiro October 13, 2011 Main Summary The domestication of cats can be perilous as their nutritional changes in dietary protein and caloric intake effects their metabolism, muscle mass, water intake….

    Show More

Popular Essays