WEEK 2
Definition
Magazines are printed and bound publications offering in-depth coverage of stories often of a timeless nature. Their content may provide opinions and interpretation as well as advocacy. They are geared to a well-defined, specialized audience, and they are published regularly, with a consistent format.
- What is a magazine now?
Magazine Structure
Part 1: Introduction to magazines
Part2: Magazine Jobs
Part 3: Editorial
Part 4: Publishing
Part 1: Introduction to Magaines
Magazine’s Function / Purpose
Inform
Interpret
Entertain
Advocate
Service
Largest component of a consumers magazine
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Editorial Voice
What it is:
The magazine’s unique character or essence.
Where it comes from:
Who is talking
Whom they are talking to
Why they are publishing the magazine
Where is it relate to:
Everywhere
The editorial content reflects the editorial voice through
Written Features
Title
Author
Genre
Subject
Length
Apparatus
Ads
Art Direction
Images
Graphics
Layout
Colour
Images and other graphics
Type
The editorial voice is less obviously expressed in all aspects of the magazine
The magazine and Circulation
Format / size
Paper
Binding
Frequency & print
Advertising
Content
Tone
Ad-editorial ratio
Website
Design
Frequency
Advertising
Masthead
Number of staff
Positions
Place of publication
Who’s who
Mission Statements (example of how mission statement affects the editorial voice)
Bust
“The magazine for women with something to get off their chests.”
Maclean’s
“A Canadian weekly news magazine, reporting on Canadian issues such as as politics, pop culture, and current events.”
Adbusters
“We are a global network of culture jammers and creative working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society.”
BC Business
“By focusing exclusively on business in BC, BC Business magazine provides unparalleled behind-the-scenes coverage, chronicling major deals and putting faces to the major players.”
Magazine Title
A magazine’s title