History of Graphic Design
Nour Abou Ibrahim
201104212
Research paper
Paula Scher

BRIEF OPENING
Paula Scher, also known as America’s first design lady, is a graphic designer, illustrator and art educator. The Tyler School of Art in Philadelphia is where Paula Scher majored in illustration and finished her BFA in nineteen seventy. As a student Scher abstained from graphic design as she was short of the required tidiness artistry, and she did not like aligning Helvetica on a framework. “The act of organizing the Helvetica type-face on a grid reminded me of cleaning up my room,” she admitted. Drawing was her tender spot, so she adopted an approach which was to illustrate using type Stanislaw Zagorski who was her teacher. He was the one to …show more content…

This is not the only poster that shows the influence of the Dada movement on Scher’s work, most of the designs made portray a certain ideology and there is a concept that supports why certain elements are added, positioned and combined together to form the design. The design feel of the art done in during the Dada movement and Scher both have the messy effect of being cluttered, yet the design is harmonious in a baldy manner. Both are known for their utilization of geometric elements. Even though they share enough similar features, Shcer brings out the pop art feel into the Dada inspired work, which is what identifies her designs from those done in the nineteen sixty.

Conclusion
Researching and viewing Paula Scher’s work and designs show me how two or more very different styles, can collide together to form a single artistic entity. The relation to other artists and art movements like futurism and constructivism with resemblance to the Dadaism all reflect Scher’s point of view towards the art she constructed. It’s quite inspiring to blend and merge two or three of the styles together emerging with a beautiful piece of work, but scher’s work was based on taking completely unrelated topics such as collage and typography. This work is a true divine and virtuoso of art as we know it.