* * MAN 6930 * * October 3, 2011 * * PEST ANALYSIS: PERU * * POLITICAL ENVIRONMENT * Over the past 10 years, Peru has experienced great political change following the impeachment of President Alberto Fujimori in late 2000, on accounts of bribery and corruption. Since then, former Presidents Alejandro Toledo and Alan Garcia as well as current President Ollante Humala have significantly decreased bribery and corruption, stabilizing the political climate and allowing for economical growth to take over. * For the first half of the decade, Peru’s volume of trade increased by 172.5 percent, from US$14,324 to US$39,036 million, which increased the Peruvian economy and made Peru a more …show more content…

Cities like Lima, Arequipa and Trujillo will have the largest spike in growth over the past 10 years than the rural regions. The population has approximately 85 telephones per 100 persons making its fixed-line teledensity only about 10 per 100 persons. In many small village’s internet cafes still exist with only one public phone capability or mobile international calling. * In 2010, however, Peru’s telecom sector grew 13 percent, which generated revenues of about US$4.5 billion and sales of about US$ 4.9 billion in 2011. The fastest of these markets are the mobile broadband and paid TV. Most recent polls show that there are currently over 24.7 million active mobile cellulars in Peru ranking the country 36th in the world, but only 62nd in the world for internet hosts. While statistics look to be increasing through the years, it is important to note that this is not an accurate reflector of the country as a whole because of the wide differences between rural living and urban living. Overall, Peru has been doing its part to keep growing in a fast paced economy. With so many transnational agreements and cooperations, the government has been very proactive about understanding the need for international competitiveness for its own firms and industries. International business has grown exponentially over the past 10 years and it can only be inferred that